YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube test threatens to block viewers if they continue using ad blockers
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers
Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Osama Khabab September 23, 2020 “Never have I ever hit the skip button on a YouTube ad.” Everyone in the room takes a shot. We’ve all done it. We’re all eager to do it whenever an ad comes between us and our YouTube binge. So why do marketers still spill their dollars on video ads … Continue reading Why Viewers Click the “Skip” Button and How to Avoid It
Salma Jafri — May 12, 2017 Follow @salmajafri— May 12, 2017 Playlists are like your closet. Yes, I said that – please bear with the analogy! Just the same way in which you would organize your closet so your clothes are easier to find when you’re in a rush at 8am that Monday morning, similarly … Continue reading Create YouTube Playlists so Viewers Can Easily See Videos
57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search
by Andre Oentoro June 28, 2016 Follow @breadnbeyondJune 28, 2016 Have you heard about whiteboard videos or video scribing? If you have, you probably know that corporations and educational groups rave about them as visual media for teaching and training. Heck, maybe even your company or your competitors are using them. Whiteboard videos are in … Continue reading How Whiteboard Videos Increase Viewers’ Memory Quality by 22%
by Shannon Murphy May 5, 2016May 5, 2016 Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate … Continue reading Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
Agu de MarcoApril 30, 2015 Getting a viewer to click on your video once requires ingenuity; getting a viewer to click continually requires a methodical approach. It’s no secret that in today’s marketing world video is the best way to engage possible clientele. But what do you need to do in order to maintain your … Continue reading 6 Tips On How To Keep Your Viewers Once You’ve Gotten Their Attention
