by Claude Harrington July 2, 2016July 2, 2016 Although the message makes up the meat of an explainer video, achieving the call to action (CTA) is its ultimate goal. Because this is why the video was created in the first place; to inspire and create a specific behavior reaction. Sign up today. Try a free … Continue reading 5 Common Call To Action Mistakes That Explainer Videos Make
by Will Holland June 29, 2016 Follow @xpndinteractiveJune 29, 2016 Video is used all over the place for educational content. You’re going to find it one of the most effective media in your toolkit because it’s engaging, multimedia and easy to do. You don’t need to be a videographer or video expert to create great … Continue reading 5 Steps to Scripting Great Microlearning Videos
by Andre Oentoro June 28, 2016 Follow @breadnbeyondJune 28, 2016 Have you heard about whiteboard videos or video scribing? If you have, you probably know that corporations and educational groups rave about them as visual media for teaching and training. Heck, maybe even your company or your competitors are using them. Whiteboard videos are in … Continue reading How Whiteboard Videos Increase Viewers’ Memory Quality by 22%
by Greetje den Holder June 26, 2016 Follow @GdenHolderJune 26, 2016 When I think about product demonstration, I link it to the 1950s salesmen going from door to door. Luckily, marketing has changed quite a bit and you can now reach millions of people with one message. With video, you can do the same product … Continue reading The Simple Why and How of Product Demonstration Videos
by Marko Saric June 24, 2016 Follow @MarkoSaricJune 24, 2016 It’s been a bit of a hectic month for Facebook. We’ll avoid getting into the conspiracy theories about the company listening to the phone calls of users, and we’ll skip the controversy about the allegation of bias and the human interventions in the trending topics. … Continue reading Facebook Page Videos Generate 16% More Engagement Per Post Than Images
by Don Purdum June 16, 2016 Follow @donpurdumJune 16, 2016https://donpurdum.podbean.com/mf/play/2pp2nv/Video_Marketing_-_How_Animated_Personal_Videos_Drive_Sales.mp3 Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both … Continue reading Video Marketing: How Animated & Personal Videos Drive Sales
by Eugene Farber June 14, 2016 Follow @eugenefarberJune 14, 2016 When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you … Continue reading YouTube SEO: The Ultimate Guide for Ranking Videos on YouTube and Google
by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 At the heart of any social media marketing campaign worth its salt is the creation of content that has a broad appeal and invites sharing as well as online engagement. Although amusing memes can propel even a small furniture company into the limelight for a … Continue reading Videos: Social Media Marketing Fit for Sharing
by Andre Oentoro May 24, 2016 Almost every startup struggles with video marketing in the online world. The common problem is that they treat digital video marketing the same as TV advertising. But until recently, with the numbers of startups going through the roof, the number of animated explainer videos have grown exponentially. After … Continue reading 4 Reasons Startups Should Use Animated Explainer Videos
by Jordan Lore May 21, 2016May 21, 2016 Sometime in 2011 two men named Mark Levine and Michael Dubin met at a party and bonded over their mutual dissatisfaction with the razor blade industry. They shared a similar distaste for the greedy razor companies and their overpriced razor blade offerings. For as long as anyone … Continue reading How Landing Page Videos Create Massive Value and Drive Conversions
