by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Shanelle Mullin April 18, 2016April 18, 2016 You often read that most people prefer to watch a video than read text. How true is that statement, really? You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a … Continue reading How to Optimize Videos for Conversions
by Claude Harrington April 11, 2016April 11, 2016 Whether you’re selling lemonade to neighbors or ice cubes to eskimos, presentation plays a key role in the sales process. That’s why, if you’re in the healthcare industry, a strong mechanism of action (MOA) video can be such a valuable asset. It’s a way for you to … Continue reading Why an Animated Explainer is Perfect for Mechanism of Action Videos
by Nora Flint February 4, 2016February 4, 2016 Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has … Continue reading 5 Ways to Use Product Videos To Increase Conversion Rates
by Claude Harrington February 4, 2016February 4, 2016 There are a lot of great explainer videos being made these days. More than ever before. But, at the same time, there are a lot of not-so-great explainer videos being made (way more than ever before). So to help you avoid winding up with a subpar video, … Continue reading 5 Common Mistakes that Many Explainer Videos Make
by Andre W. Klein January 28, 2016 Follow @akleines2January 28, 2016 One of the strategies being massively used, because of its almost instantaneous and highly productive results, is to position YouTube videos among the top results of Google.com and YouTube.com during searches. It is very important to consider a few things if you want your … Continue reading Ranking Your Videos on YouTube/Google – A Introduction Into Video SEO
by Justin Herring January 4, 2016 Follow @justincherringJanuary 4, 2016 The latest study from Cisco suggests that online video is poised to grow bigger in the next few years. In fact, the study predicts that video traffic will go from 64 percent in 2014 to higher than 80 percent by 2019, with video-on-demand traffic doubling … Continue reading Online Videos: The Key Element to Successful Social Media Marketing
by Tal Vinnik January 2, 2016January 2, 2016 Picture this: You’ve got an upcoming customer event and you want to film it so that you can promote it next year and show it to prospective customers. Maybe you’ve got an executive speaking at an event and you want to give the world a preview. Are … Continue reading When Shooting Marketing Videos, DIY Is Not the Best Approach
by Claude Harrington December 29, 2015December 29, 2015 When we think about video marketing, we tend to think most about its external impact. How many leads did this video generate? What is its impact on brand awareness? It’s not surprising we think this way, given the array of stats that tout the effectiveness of explainer … Continue reading 4 Ways Your Business Can Use Explainer Videos to Boost Productivity
by John Waldron December 21, 2015December 21, 2015 Hello and welcome again to the next installment in our December series all about promotional Facebook videos. Last week we took a look at some Facebook targeting hacks that will help get your videos seen by as many relevant people as possible. This week, we’re going to … Continue reading Promotional Facebook Videos: The Good, The Bad and The Indifferent
