Lydia Cockerham — September 20, 2017 — September 20, 2017 geralt / Pixabay We’ve all sat through an abysmal training video. When you’re trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just makes you want to turn off. Luckily it doesn’t … Continue reading 6 Impressive Examples of Training Videos that Drive Real Change
Ana Gotter — September 18, 2017 — September 18, 2017 The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized … Continue reading Creative Considerations for Videos in the Mobile Feed
Jo Lynn Deal — September 18, 2017 Follow @jolynndeal — September 18, 2017 Facebook opened up a new lead-generating marketing channel when it added video functionality to its high-profile cover space. The cover space on a Facebook business page is the first impression your visitors receive when they arrive on your page. A catchy company … Continue reading Generate Leads Using Facebook Cover Videos And Powerpoint
YouTube SEO For B2B: How To Optimize Videos For YouTube Search by Dmitry Dragilev , Op-Ed Contributor, September 14, 2017 YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar Shave Club, who turned an irreverent video for cheaper razors into a $1 … Continue reading YouTube SEO For B2B: How To Optimize Videos For YouTube Search
Choncé Maddox — September 14, 2017 — September 14, 2017 Small business owners face special challenges, not the least of which is determining how to spend their advertising budgets. Business owners must get the best ROI possible. One tactic that is increasingly successful and relatively easy is to implement a video. Marketing efforts that contain … Continue reading Why and How to Start Producing Videos For Your Business
Ana Gotter — September 13, 2017 — September 13, 2017 You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use? There are several different types of product videos that you can choose from, each of which has their … Continue reading What Types of Product Videos Should I Use?
Ana Gotter — August 24, 2017 — August 24, 2017 JESHOOTS / Pixabay Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s … Continue reading 6 Ways to Create Marketing Videos on a Budget
Joseph Forte, Jr. — August 18, 2017 Follow @dmakproductions — August 18, 2017 Pexels / Pixabay If you’re looking for new video content, one of the easiest ways that you can find it is by repurposing old content that your business has already used. Blog posts, white papers, and infographics can all be used as … Continue reading How to Create Videos from Previously Repurposed Content
Ana Gotter — August 11, 2017 — August 11, 2017 You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of … Continue reading How to Create High-Converting Product Videos
Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
