Hannah Squires — September 27, 2019 It’s easy to forget the potential that film has to offer. Sometimes making a video can be seen as a functional process. Plan. Point. Shoot. If you simply follow the production process, you’ll have a video that probably does the job. But filmmaking is an art form. And within … Continue reading 5 Fundamentals That Will Elevate Your Video Content
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report
Torrey Tayenaka — September 23, 2019 Follow @https://twitter.com/sparkhouse — September 23, 2019 Most people are thrilled when they finally finish their video. They can’t wait to show the world their masterpiece. However, they are so busy with the production that they forget about the thumbnail. This can be a HUGE mistake! A video’s thumbnail is … Continue reading Tips for Creating Amazing Video Thumbnails
Kara Jensen — September 16, 2019 Follow @BopDesignSD — September 16, 2019 Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go … Continue reading Easy Tips to Incorporate Video into Your B2B Website
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday. Amy Gesenhues on September 16, 2019 Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers … Continue reading Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
Cory Abry — September 12, 2019 — September 12, 2019 Video content in marketing (and sales) is here, people. If you are eager for growth, do not take this post lightly. Video isn’t an “it’s the next big thing” situation anymore. That time, much like the great Fidget Spinner boom of 2017, has come and … Continue reading Here’s Why People Can’t Resist Video Content
Ana Gotter — September 10, 2019 Follow @ana_gotter — September 10, 2019 Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these … Continue reading The Video Branding Guidelines You Need to Follow
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Jennifer Cannon on August 26, 2019 According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low
Julian Fields — August 23, 2019 — August 23, 2019 The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, … Continue reading Ecommerce & Video: 5 Ways to Use Video for Business Growth in 2019
A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts
