Carolee Bennett — July 25, 2019 Follow @medialogic — July 25, 2019 Scrolling through your feed on any social media platform tells you one of the most important things you need to know about social content: video grabs your attention. This is exactly why, after pointing to how important video has become on every platform … Continue reading You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts
New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners
George Shipley — July 23, 2019 — July 23, 2019 Bokskapet / Pixabay There are some strong commercial reasons to get the briefing process right. A business with a £1m budget could lose £183,000 in sales* by wasting just two months on ineffective briefing and multiple rounds of creative. Naturally getting the brief right is … Continue reading Top 5 Tips For Creating The Perfect Video Brief
Torrey Tayenaka — July 17, 2019 Follow @https://twitter.com/sparkhouse — July 17, 2019 So you want to add video to your marketing strategy. Congratulations, you’ve made a great choice! Now the next step is to get started. But how, you might ask? Keep reading to find out. HOW TO GET STARTED WITH VIDEO MARKETING Here are … Continue reading How to Get Started with Video Marketing
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Jacob Baadsgaard on July 16, 2019 Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, … Continue reading How to make video ads work for your local business
Jenna Thomas — July 10, 2019 — July 10, 2019 So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all. But no … Continue reading How to Write a Video Script
Elise Dopson — July 1, 2019 Follow @elisedopson — July 1, 2019 Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs? There’s no single answer. The best video hosting platform varies business by business, depending on factors like: … Continue reading Video Hosting Platforms: Which Is Best for Your Business?
Nathan Veer — June 29, 2019 — June 29, 2019 Video landing pages are an effective part of marketing campaigns. After all, video is the most engaging media out there—and engagement is a key step on the buyer’s journey. But if you’re going to add video to your campaigns, you can’t just slap any video … Continue reading 5 Steps to Effective Video Landing Pages
Brian Wallace — June 24, 2019 Follow @nowsourcing — June 24, 2019 Live video today is changing the way people watch video and can be used to build your business. 8 out of every 10 people would watch video that is live rather than read a blog post or social media post. But what are … Continue reading Live Video: Can It Help Build Your Business? [Infographic]
