Andy Donovan January 14, 2021 2021 is already here, and yes, making predictions for the year should have been a little simpler task now. However, given the turbulence of the current times, many industry trends are being transformed almost in real time. Let’s take a look at a few solid trends that are likely to … Continue reading Top 3 Online Video Advertising Trends to Shape 2021
Victor Blasco January 10, 2021 Video marketing is the word of the moment: everybody is talking about how video has changed the way businesses connect with their clients. But this is not the first time that video has revolutionized the marketing industry! Back in the mid-20th century, TV commercials proved video’s potential for captivating audiences. … Continue reading The Complete Guide to Effective Facebook Video Ads Campaigns
2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, January 03, 2021 Juniper Research released data Monday that forecasts nearly 2 billion active subscriptions will use on-demand video services in 2025 — up 65% compared with 2020. Driving the growth are traditional broadcasters that increasingly turn to streaming … Continue reading 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Laura Sensecall December 10, 2020 Social media is a great way to connect with customers. And at Christmas, it’s a way to truly build relationships with them. We give you some tips on how to do it. Social media is great fun but it is even more fun during the holiday season. At Christmas, you … Continue reading How to Use Video in Holiday Social Media
Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know!
Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar
Lauren McHugh November 11, 2020 Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today’s digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type … Continue reading Create Demand Through Video Marketing
Angela Hausman, PhD November 8, 2020 Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. In fact, people watch over 500 hours of video per day on YouTube alone; and content creators share more content on YouTube in 30 days than all US television networks uploaded in 30 … Continue reading People Love Video Marketing Tactics: Why You Need Them
Chintan Zalani November 4, 2020 I’m a content marketing professional and used to devour publications and consume a LOT of media related to the industry. Now though, there are only a few email newsletters and YouTube channels I spend time on — even fewer that I look forward to. When looking for advice related to … Continue reading How to Build Your Personal Brand With Video
