Neil Wood-Mitchell June 22, 2021 How many times have you read something, and no sooner have you read it you’ve forgotten it?
Or you’ve read an email and immediately been offended when no offence was intended because the writer couldn’t communicate the right emotion in the written word?
You might be on slide number 22 of “Death by PowerPoint” and have already planned tonight’s dinner and what you are doing at the weekend, while the presenter is still going, and you are now up to slide 42.
This is the reason more and more people are turning to Video to present better.
Why do we find video so much more interesting and retain the information longer?
- The brain processes visuals much quicker than it can text.
- About 90% of the total information transmitted to your brain is visual.
- On top of that, your brain can process these visuals 60,000 times faster than text. The human brain is not only more used to seeing visuals but is also better at interpreting them.
That said if we are processing these visuals much quicker and for longer, we need to ensure that the images we see fully communicate the story.
Image trying to fathom a story handwritten by someone with poor handwriting, this is the same as watching poor video production.
The content you are putting out needs to represent the story fully and professionally, this could be the brand, the person, the company.
Video ensures we can engage with the audience at an emotional level. This is because the visual memory is encoded in the medial temporal lobe of the brain, the same place where emotions are processed.
Videos get 1,200% more shares than text and images combined.
Your eyes are attracted to movement, so the movement that videos produce naturally draws people’s attention.
That is why it is so important to use professionally shot video to present with.
Imagine all those extra views being drawn to something poorly produced, it could do your business more harm than good.
That is why when I joined Three Motion, they taught me the principles of presenting with video, something that I had never done before.
We looked at how I stood, how I spoke, the lighting, the camera angle, the background, what I wore, there are so many things to consider before you pick up a camera and press record.
You wouldn’t start repairing a car without knowing the basics or without the relevant equipment, and it’s the same for video.
If you don’t know what you are doing when repairing a car, you won’t get the result you hoped for, the same can be said with video.
That is why when I reach out to contacts, I want the best quality production to represent me and my company.
So no more text, take a watch, let the video do the talking and start seeing your business grow…
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