By Mickie E Kennedy, Published November 4, 2014 So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out … Continue reading Why Keyword Research Still Has Value For Press Release Writing
By Michael Harris, Published November 1, 2014 Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of … Continue reading Selling Value With Insight Storytelling
By Chris Horton, Published October 30, 2014 The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only … Continue reading Ad Retargeting: It’s About Context, Relevance & Value
By Mickie E Kennedy, Published October 28, 2014 When you send a press release out using distribution services, in addition to making sure you press release gets in the hands of targeted reporters, one of the other things your service provider will do is send your press release out across different newswires and news sites … Continue reading Do Republished Press Releases Have Any Value?
By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics
The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $ 30.5B, $ 42.8B, and $ 50.3B by different brand valuation services. That’s a difference of about $ 20B between the high and low estimates. It gets worse. … Continue reading The Problem With Your Brand Value And What You Should Do About It
By Patricia Mejia, Published October 9, 2014 For B2B marketers, developing a compelling and rock-solid value proposition can be time-consuming and challenging, sometimes even fraught with internal politics and entrenched attitudes that are difficult to overcome for even the most experienced. The more complex the product or solution, and more diverse the target audience, the … Continue reading Guide to Creating Stellar B2B Value Props – And How to Get Sales to Use Them
As essential it is to increase the value of one’s business while running it, estimating the same while selling it off is indispensible. The parties involved, buyer and seller are both required to know, understand, calculate and account for all the aspects of business buying and selling fully. Law governs the process of buying and selling businesses. … Continue reading Value Your Business Before Buying/Selling!
We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive “Delete” reflex by our customers and prospects. Following are 5 opportunities for emails that provide value, engagement and drive response. 1) Triggered messaging Triggered messages (meaning those that are personalized, real time, or event related such as … Continue reading 5 Emails Which Drive Value and Response
For marketers, video and mobile have been the two most spoken about things this year, but for those outside of the industry, it might easy to ask “what is the real value of video for my business?” Good question, and one that we will look into some statistics to see why people are beginning to … Continue reading What Is The Real Value Of Video For Business?
