Tag Archives: Value

What the U.S. Women’s Soccer Team Taught Me About the Value of Teamwork

Sarah Bentley — July 22, 2019 — July 22, 2019 The U.S. Women’s Soccer Team proved once again that they earned every right to be recognized by claiming the 4th Women’s World Cup in a row. Previously a student-athlete, and now a coach myself, I recognize how hard it can be to mesh together talent. … Continue reading What the U.S. Women’s Soccer Team Taught Me About the Value of Teamwork →

Six Reasons a Subscription Billing Model Adds Value to Your Business

Subscription Lists

Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business →

The Value of an Email Opt-Out

Email Marketing Tools

Tom Wozniak — July 8, 2019 Follow @tomwozniak — July 8, 2019 In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose … Continue reading The Value of an Email Opt-Out →

How to Estimate a “Net Value” for Your A/B Testing Program

A/B Testing Process

Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program →

Value of Corporate Reputation as an Intangible Asset

Corporate Culture

Brianne Schaer — June 27, 2019 — June 27, 2019 The success of your business often rides on one thing: your corporate reputation. But how can something so important be so desperately intangible? Despite our inability to “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing. … Continue reading Value of Corporate Reputation as an Intangible Asset →

What SEO Metrics Can Tell You About the Value of Your Website

SEO Metrics

Ibrahim Kareem — June 27, 2019 Follow @IbrahimOKareem — June 27, 2019 SEO metrics are a good way of assessing the performance of your website. Over the last few years, SEO has gained popularity, and with it, customer expectations have also risen. If you are still wondering what these metrics are and what they can … Continue reading What SEO Metrics Can Tell You About the Value of Your Website →

4 Styles of Corporate Video that Actually Add Value

Corporate Video

Caroline Manning — June 20, 2019 Follow @TopLineFilm — June 20, 2019 Whether you’re just starting to invest in video, or are looking to diversify your content, there are a few styles of video that actually add value to your brand. Not every style makes sense for every company, but many work well together, to … Continue reading 4 Styles of Corporate Video that Actually Add Value →

Why You Shouldn’t Take Celebrity Investment Advice at Face Value

Investment Guide

Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value →

Why You Need a Vision Story and a Value Story

Storytelling

Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story →

Why Value Is Not About Being The Lowest Price But About The Best Fit

Consumer Engagement

Brian Basilico — May 14, 2019 Follow @bbasilico — May 14, 2019 Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the … Continue reading Why Value Is Not About Being The Lowest Price But About The Best Fit →