Liz Kislik — September 4, 2019 Follow @lizkislik — September 4, 2019 When an opinion piece that was skeptical about personality tests appeared in the New York Times recently, I knew I was going to have to write about it, and hoped it wouldn’t be too painful. I don’t like junk science. I accept the … Continue reading Why I Think Discredited Personality Assessments Have Value
Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value
Mason Pelt — August 10, 2019 Follow @masonpelt — August 10, 2019 Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re … Continue reading Add Value, Not Noise
Roberta Camarena — July 31, 2019 — July 31, 2019 Instagram has proven to be a highly valuable platform when it comes to social media marketing. Its reach is incredible! In fact, this social media platform boasts 1 billion active monthly users, half of whom log on to the platform daily. It’s quite obvious, then, … Continue reading How to Make Instagram Videos That Add Value to Your Brand
Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value
Dori-Jo Bonner — July 29, 2019 — July 29, 2019 In the beginning, once upon a time and in a galaxy far far away… The art of storytelling is as old as time itself. For as long as there have been people, there have been stories. Good stories get passed down from generation to generation. … Continue reading The Value of Storytelling in Email Marketing
Sarah Bentley — July 22, 2019 — July 22, 2019 The U.S. Women’s Soccer Team proved once again that they earned every right to be recognized by claiming the 4th Women’s World Cup in a row. Previously a student-athlete, and now a coach myself, I recognize how hard it can be to mesh together talent. … Continue reading What the U.S. Women’s Soccer Team Taught Me About the Value of Teamwork
Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business
Tom Wozniak — July 8, 2019 Follow @tomwozniak — July 8, 2019 In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose … Continue reading The Value of an Email Opt-Out
Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program
