VerticalResponseApril 2, 2015 Are you on royal baby watch? It seems the social media world is abuzz with news and updates about Kate Middleton and Prince William’s second baby, which is due in April. Some savvy business owners are using this trending topic to promote their business on social media. It’s a common social media … Continue reading 4 ‘Royal’ Tips for Using Trending Topics in Your Social Posts
Tag Archives: Using
3 Reasons Executives MUST Be Using LinkedIn
Leslie HughesMarch 31, 2015 I was interviewing and optimizing the LinkedIn profile for the Chief Financial Officer (CFO) of a large organization, he asked me Why do I need to invest in my LinkedIn profile if I’m not actually converting business? This is a great question! There are a lot of misconceptions that LinkedIn is … Continue reading 3 Reasons Executives MUST Be Using LinkedIn
Marketing: Using Reports To Tell The Story Of Your Social Media Performance
Ben DonkorMarch 31, 2015 How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why? These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it. So, how … Continue reading Marketing: Using Reports To Tell The Story Of Your Social Media Performance
Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns
Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns
Using Your Blog To Improve Page Ranking
Eric HammisMarch 24, 2015 SEO and page ranking are tough little cookies to figure out. Why is it so difficult? Well because it’s always changing. Thanks to Google’s love for changing it’s page ranking algorithm, marketers and businesses now have to figure out new strategies to improve their SEO to fit into the guidelines of … Continue reading Using Your Blog To Improve Page Ranking
Using Humour in Video Marketing: How to Do it Right
Laura ColeMarch 23, 2015 If there is one thing that unites us as humans and consumers, it is the desire to laugh. At the end of a long and stressful day, there is nothing more relaxing than sharing in a joke with loved ones or enjoying an example of natural and spontaneous comedy as it … Continue reading Using Humour in Video Marketing: How to Do it Right
Getting to Know You: Using Web Forms to Convert & Converse
Business.comMarch 23, 2015 If you run any kind of business with an online presence here’s one good piece of advice: devote time to perfecting the user experience, including your web forms. The payoff? Luke Wroblewski, the notable web designer stated in his book Filling in the Blanks, that revamping a form could increase completion rates … Continue reading Getting to Know You: Using Web Forms to Convert & Converse
What is Demographic Targeting? Why Should You Be Using it?
Megan IngenbrandtMarch 23, 2015 Now that you’ve set up your latest PPC campaign, how can you be sure your ads are reaching the right people? Well, there’s an app for that. Well, not exactly, but there is a way to ensure that your intended audience is seeing your ads. What’s this magical feature? Demographic targeting. … Continue reading What is Demographic Targeting? Why Should You Be Using it?
Power Up Your Email Using These 7 Data-Backed Tips [Infographic]
Louis FoongMarch 20, 2015 Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools for getting your message to interested prospects. It’s therefore worth taking a look at the data … Continue reading Power Up Your Email Using These 7 Data-Backed Tips [Infographic]
How To Increase Your Email Signups By Over 600% Using This Cool Tactic
Tim SouloMarch 17, 2015 How many of your website visitors end up on your email list? I’ve tried all sorts of things: popups, slide-in forms, feature boxes, hellobars, etc. But my conversion rate never went beyond 3% (actually 2.67% was my peak value). So when I saw a blogger stating that the average conversion rate … Continue reading How To Increase Your Email Signups By Over 600% Using This Cool Tactic
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