Tag Archives: Using

Using Paid Search To Increase Store Visits

Joe PizerMay 17, 2015 With the huge increase of mobile searches over the last few years, marketers are finding a number of new ways to drive offline conversions through online advertising. Advertisers can now switch tactics from online acquisition to driving consumers to physical stores depending on their location. In this post I’ll outline how … Continue reading Using Paid Search To Increase Store Visits →

5 Customer Service Mistakes to Avoid When Using Social Media

Customer Service

Sylvia BrowderMay 13, 2015 Every business with an online portal needs the social media for branding and indulging their online clientele. That explains why almost any company you can think of has an active supporting team that operates solely on social networks. But make no slip-up on the strategies you choose to deploy on the … Continue reading 5 Customer Service Mistakes to Avoid When Using Social Media →

Addressable Market: Using Marketing Concepts To Understand (& Do) SEO

Search Engine Optimization

by Ruud Hein May 12th, 2015 Look at marketing ideas another way and you have a better understanding of what search tries to accomplish. Look at search another way and you have a better understanding of marketing. Market Size The size of a market is the number of people selling and buying. If you … Continue reading Addressable Market: Using Marketing Concepts To Understand (& Do) SEO →

The Basics of Growing Lead Conversions Using Social Media

Leads Conversion

Lexie CarboneMay 11, 2015 A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent … Continue reading The Basics of Growing Lead Conversions Using Social Media →

Using Financial Statements to Make Better Business Decisions

Business Planning

Mark HalsteadMay 9, 2015 Poring over financial statements is not many people’s idea of a great way to spend time. Even if you’re a passionate and committed business boss, the prospect of delving into details of your company’s financial performance might well be distinctly unappealing. However, while you might think you already know what your … Continue reading Using Financial Statements to Make Better Business Decisions →

5 Digital Advertising Strategies You Should Be Using

Digital Marketing

Angela StringfellowMay 6, 2015 Digital marketing has come a long way, even since social media first arrived on the scene. Tactics like pay-per-click advertising are vastly different from their first inception. Tactics that seemingly worked marketing magic just a few years ago may fall flat today. Think about how much search engine optimization (SEO) has … Continue reading 5 Digital Advertising Strategies You Should Be Using →

Why You Should Be Using Instagram For Your Recruitment Marketing

Career Development

David DrummondMay 6, 2015 As of March this year, the number of users on Instagram tipped the 300 million mark. To put that into context, that’s just over Twitter’s 288 million. To put that into further context, that’s an extra 100 million more than Instagram had in March 2014. In under a year it’s grown … Continue reading Why You Should Be Using Instagram For Your Recruitment Marketing →

Using Facebook’s Graph Search To Better Understand Your Target Audience

Facebook

Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience →

The Essential Marketer’s Guide to Using Twitter’s Newest Features

Twitter

Marisa SmithMay 5, 2015 If you’ve been paying any attention at all to Twitter, you’ve noticed a ton of new features and updates in the past year. Many of these features pose terrific marketing opportunities for your business. Lost in the swirling sea of Twitter features? Don’t know what’s out there or where to begin? … Continue reading The Essential Marketer’s Guide to Using Twitter’s Newest Features →

Which Web Optimization Tools Should You Be Using?

Web Optimization Guidelines

Conversion TopicsMay 2, 2015 Depending on how big your company and your web site is, your prioritization will be different, and your toolset will be different. But most of the time, that difference is based on guesswork rather than a model or a framework – the tools just happened to be there at the time … Continue reading Which Web Optimization Tools Should You Be Using? →