by Maricel Rivera June 4, 2016 Follow @rivera_writesJune 4, 2016 Running a business is no easy feat. And if you’re still starting out, every penny counts. Plan, therefore, to increase revenues, improve operational efficiency, and save money where possible. According to Investopedia.com, there are six main reasons new businesses fail, and too little financing is … Continue reading 5 Ways Small Businesses Can Save on Costs Using Technology
by Alex Glusman June 3, 2016 Follow @AlexGlusmanJune 3, 2016 Most small businesses have to fight for their share of the market, especially when it comes to web searches. Keyword rankings may fluctuate on a daily basis, leaving your business listing well below your competitors. Google AdWords is a pay-per-click advertising service that will help … Continue reading 5 Things To Keep In Mind When Using Google AdWords For Small Businesses
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
by Giles Thomas May 31, 2016May 31, 2016 If you’re an ecommerce business owner and want to increase your conversion rates and profits you’re in the right place. In this post you’ll learn how to increase your ecommerce conversions using exit intent polls and a proven process for optimization. First let’s learn the mindset you … Continue reading How to Increase Ecommerce Conversions Using Exit Intent Polls
by Delphine Moulu May 12, 2016 Follow @reelevantappMay 12, 2016 Even if email is the oldest marketing channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. … Continue reading Using Email Intelligence Within an Omni-Channel Strategy
by Dhariana Lozano May 11, 2016 Follow @DhariLoMay 11, 2016 Building up your email list is one of the smartest things you can do for your business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media can be a great tool for this specific task … Continue reading 7 Ways to Build Your Email List Using Social Media
by Rick Lepsinger May 10, 2016 Follow @onpoint_llcMay 10, 2016 Should 360 feedback be used for performance management and not just for development? This is a hotly debated question with experts coming down on both sides. We believe the answer is yes: seeking feedback from multiple parties who interact with employees—including supervisors, colleagues and direct … Continue reading Using 360 Feedback In Performance Management
by Vinod Jethwani May 4, 2016 Follow @VinodJethwaniMay 4, 2016 Data is a vital tool. It drives many activities. When it comes to your website, you will want to collect as much data as possible to help you in the process of Search Engine Optimization (SEO). This is probably the biggest task many website owners … Continue reading Streamlining Your SEO Efforts by Using Web Design Analytics
by Arik Hanson May 1, 2016May 1, 2016 It’s no secret: Video on Facebook has exploded in the last couple years. In fact, recent numbers tell us Facebook video for brands is increasing at an astronomical rate (8 BILLION daily video views!). So, we know brands are using video more and more. But, did you … Continue reading The (Almost) All-Video Newsfeed: How 5 Brands Are Using Video (Almost) Exclusively on Facebook
by Andrew Sheridan April 27, 2016April 27, 2016 As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through A/B testing. A/B tests allow marketers to optimize campaigns by pitting two variations of an ad, email, landing page, or other marketing content, against each other and … Continue reading 5 Reasons Marketers Should Start Using an A/B Testing Tool
