by Melanie Mulvihill July 6, 2016July 6, 2016 What is Snapchat? Snapchat is a mobile app that allows you to send videos and photos to others that disappear after a selected amount of time. This is one of the most popular apps among the millennial audience, with 60% of US citizens ages 13-34 using it. … Continue reading Using Snapchat for Your Brand
by Mehroz Khan July 4, 2016July 4, 2016 Many marketers confuse the concept of a landing page and a homepage, bundling them up as one. It’s important to see these as two different web pages, which are equally important for your website, but have different functions to perform. Your homepage is designed to serve several … Continue reading 4 Conversion-Boosting Tips For Using Landing Page Videos
by Sahail Ashraf July 1, 2016 Follow @TalcontentJuly 1, 2016 Hey, you know what? Social media has changed a lot more than you might think. Okay, it’s not that different to what it was a couple of years ago, but it’s definitely fair to say that things were a little less complex two years ago. … Continue reading 8 Old Fashioned Social Media Tactics You Need To Stop Using Now
by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy
by Will Fanguy June 30, 2016 Follow @willfanguyJune 30, 2016 Have you ever struggled with persuading your audience to do something? Have you ever poured your heart and soul into a project or post, only to have people skim over the content, looking for key words and statistics with no regard for the amount of … Continue reading Call to Action: Using Infographics to Drive Traffic and Inspire Change
by Aaron Baar, Staff Writer, June 28, 2016 It’s sometimes hard to pinpoint where search marketing falls in the funnel. Is it at the top, when consumers are just beginning consideration and gathering information? Or is it at the end, when consumers are ready to buy and are looking for a place to purchase? Arguments … Continue reading Using Search To Make The Last Mile Count
by Shonali Burke June 26, 2016June 26, 2016 The word is out: video marketing is in. Halfway through the year, the buzz around video and its offspring – 3D, 360 video, and VR – is almost deafening enough to drown out the din of Brood 17, should they ever appear. Yet despite repeated statistics that … Continue reading Using Video Marketing to Build Community
by Matt McKeon June 25, 2016June 25, 2016 How can small and big business work together to build strong communities and profits? Small businesses form a vital part of the American economy and market. In December 2015, businesses with under 50 employees created 93,000 jobs in the US, making them an important source of post-recession … Continue reading Using Strategic Business Partners to Build Local Business
by Stephen Claridge June 26, 2016June 26, 2016 The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. The paths people take online can be winding and without purpose. Most people are guilty … Continue reading A Customer’s PPC Journey: Using Conversion Attribution to Map It
by Robert Cordray June 20, 2016June 20, 2016 Setting goals can feel overwhelming for some people. Many find that they never attain their goals and consistently feel like they have failed. Others are frustrated when their goals change. If you’re an entrepreneur, you know that setting goals is vital to your company’s success. According to … Continue reading Using the SMART Approach to Goal Setting as a Startup
