Tag Archives: Using

Using Adwords Message Extensions to Increase CTR and User Engagement

Jason Jasura — January 10, 2017 — January 10, 2017 It’s no secret that more users are starting their search for products and services from mobile devices. A recent report from Hitwise analyzed data from a large pool of web searches and found that almost 60% of them began on mobile devices. Enter Google Message … Continue reading Using Adwords Message Extensions to Increase CTR and User Engagement →

Using shopping assistants to fill your shopping carts, online

Columnist and Microsoftie Christi Olson discusses the company’s personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology. Christi Olson on December 8, 2016     This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly … Continue reading Using shopping assistants to fill your shopping carts, online →

Using Big Data to Advertise on Google Adwords (DD)

Annie Qureshi — December 8, 2016 — December 8, 2016 Google Adwords is the single best online advertising platform in the world. Advertisers spent over $ 60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of … Continue reading Using Big Data to Advertise on Google Adwords (DD) →