Justin Horvath — January 27, 2017 Follow @justin_horvath— January 27, 2017 It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook’s Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face … Continue reading What We’ve Learned Using Video in Facebook Ads
Tag Archives: Using
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
Get Creative: Using Snapchat in Social Media Marketing
Natalie Petersen — January 20, 2017 — January 20, 2017 One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed … Continue reading Get Creative: Using Snapchat in Social Media Marketing
Using the Job Boards to Grow Your Career
Personal Branding Blog — January 21, 2017 — January 21, 2017 It’s never been easier. The job boards are making it very easy to understand what roles are in demand and about updated job descriptions and skills are for today’s workforce. FACT:Millennials will change jobs four times by the age of 32 This is not … Continue reading Using the Job Boards to Grow Your Career
Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest
Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest
The Complete Guide to Using Images in Social Media
Stephen Jeske — January 18, 2017 Follow @stephenjeske— January 18, 2017 The web is a visual place, of that there is no doubt. Did you know there are currently more than 100 million active Pinterest users? That’s a lot of people pinning and sharing their favorite photos. Whether you have a blog or an online … Continue reading The Complete Guide to Using Images in Social Media
Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. Matt Lawson on January 18, 2017 Google has measured over three billion visits to physical … Continue reading Mind the store: Using AdWords to drive offline sales
The Complete Guide to Using Social Proof in Ads and Landing Pages
Margot da Cunha — January 15, 2017 — January 15, 2017 Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social … Continue reading The Complete Guide to Using Social Proof in Ads and Landing Pages
The Data Types You Should Be Using to Create Segments for Personalization
Katie Sweet — January 13, 2017 Follow @misskatiehrdy— January 13, 2017 Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can … Continue reading The Data Types You Should Be Using to Create Segments for Personalization
Using AI And Machine Learning To Personalize Content
by Laurie Petersen, Columnist, January 9, 2017 The following post was first published in an earlier edition of Marketing Insider: Cross-Channel.Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds … Continue reading Using AI And Machine Learning To Personalize Content
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