Emma Weir — March 2, 2017 — March 2, 2017 Think back to the last marketing email you received – can you remember what caught your attention first? Understanding how eye tracking works can help you to improve the content and overall effectiveness of your email marketing campaigns. Companies can spend thousands of pounds investigating … Continue reading Using Eye Tracking Research for Email Marketing
Using ‘Near Me’ To Your Advantage by Aaron Baar, Staff Writer, February 28, 2017 Local marketing used to be a simple process. A business would place an ad in some sort of local media outlet to reach local consumers, who would then patronize that business. But as the Internet — and in particular the mobile … Continue reading Using ‘Near Me’ To Your Advantage
Ray Bennett — February 28, 2017 — February 28, 2017 In the world of social media marketing, geo-targeting is a big thing and for good reason. The best marketers have realized this and are actively pursuing their target more directly. For example unless you have a good reason, if you send ads to everyone on … Continue reading Are You Properly Using Social Geo-Targeting?
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017 Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
By Jonny Ross February 17th, 2017 Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago I wrote about some of the best techniques … Continue reading How To Improve Your Email Campaigns Using Analytics
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. Dianna Huff on February 14, 2017 In my 17 years as a B2B SEO and marketing consultant, I hadn’t … Continue reading 7 tips for small manufacturers thinking about using AdWords
Kevin George — January 29, 2017 Follow @imkevin_monk— January 29, 2017 Any object’s value is based on its utility in day-to-day situations. When the application of an object surpasses its initially defined purpose, it is called value addition. Value addition is always welcome. A minor tweak in the interaction to simplify the method of information … Continue reading Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne on February 9, 2017 By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach … Continue reading Using influencer campaigns for real-time amplification
Justin Herring — February 2, 2017 Follow @justincherring— February 2, 2017 It’s frustrating, isn’t it? You know you’re selling a better product, one which not only performs better but has a genuine story behind it. You’re also running an ethical business. You give back to the community and truly care about your customers. But you … Continue reading Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media
