Elna Cain — December 28, 2017 — December 28, 2017 In the modern world, attention spans are short and getting shorter by the year. According to research by Statistic Brain, the average attention span in 2015 was slightly over 8 seconds – compared to 12 seconds in the year 2000. Modern society knows nothing about … Continue reading Using Video to Increase Conversions on Your Landing Page
Sherry Bonelli on December 12, 2017 Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do … Continue reading 5 local search tactics your competitors probably aren’t using
Sahail Ashraf — December 11, 2017 Follow @BizGrowInsights — December 11, 2017 As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we … Continue reading The Ultimate Business Guide For Using Social Media Marketing In 2018
Kevin George — December 5, 2017 Follow @imkevin_monk — December 5, 2017 How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? … Continue reading The Why and How of Using Emojis in Subject Lines
Sameer Somal — December 5, 2017 Follow @BlueOceanGT — December 5, 2017 “Your brand is what people say about you when you’re not in the room” (Jeff Bezos) Building a long-term reputation has become an essential element of doing business online. In the face of the digital revolution, when you can successfully manage your business’ … Continue reading Using Social Media to Build Your Online Reputation
Brian Basilico — November 22, 2017 Follow @bbasilico — November 22, 2017 geralt / Pixabay So, I have a question for you. Are you using LinkedIn for your business? If not, why not? Well, who’s on LinkedIn? I guess that’s the big question that everybody wants to know, and really, if you’re doing business … Continue reading Should You Be Using LinkedIn For Your Business And Why?
Emily VonSydow — November 22, 2017 Follow @BopDesignSD — November 22, 2017 As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. However, you … Continue reading Advantages of Using Google Tag Manager
Bonnie Harris — November 16, 2017 Follow @waxmarketing — November 16, 2017 cabashito / Pixabay Getting more done in less time. Those six words would make any manager brim with excitement. That’s also the key takeaway from Joel Traugott, a marketer at HubSpot, about his experience adopting Scrum into the software company’s work routine. He … Continue reading Using Scrum to Manage Tasks
Sahail Ashraf — November 9, 2017 Follow @BizGrowInsights — November 9, 2017 Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has … Continue reading The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Kristen Buzzaird — November 8, 2017 — November 8, 2017 Building the right mix of incentives to maximize employee performance requires an organization to align interconnected aspects within the business in a way that easily communicates standards. As you probably know, that is far easier said than done. Are the metrics your organization uses hurting … Continue reading Are You Using the Right Metrics and Incentives?
