Personal Branding Blog — January 31, 2018 — January 31, 2018 Most of the résumés employers receive either as hard copies or that are uploaded electronically reside in databases. If those databases were in graphic form, each résumé would resemble a lonely tombstone in a cemetery. In the majority of cases, submitting résumés is futile … Continue reading 4 Tips for Using Résumé Keywords to Get Found
Dan Swift — January 30, 2018 Follow @danjswift — January 30, 2018 Long gone are the days when B2B buyers were forced to rely just on information provided by you… the salesperson. Buyers have access to information like never before. Consider this: The Corporate Executive Board (CEB) found that buyers are 57% of the way … Continue reading Best Practices For Using LinkedIn in 2018
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018 It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video
Jacob Havenridge — January 26, 2018 — January 26, 2018 Tumisu / Pixabay You’ve set up your AdWords account and have successfully sent qualified traffic to your site. Now you need to make optimizations using feedback from how your account’s traffic is performing on your site. To get this data, you need to understand how … Continue reading Tips for Using Google Analytics with AdWords
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration
Debbie Harris — January 15, 2018 Follow @DebbieLeeHarris — January 15, 2018 Today we are going to look at 3 tips for using Instagram for business. Why? It now has 500 million active daily users. That’s right, active daily users and 800 million active monthly users. I was even surprised to learn that 92% of … Continue reading 3 Tips for Using Instagram for Business
Rick Kranz — January 12, 2018 Follow @RickKranz — January 12, 2018 Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them. According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be … Continue reading Using Captions for Facebook Video Ads
Disha Dinesh — January 10, 2018 Follow @Disha_Dee — January 10, 2018 Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while … Continue reading How to Increase YouTube Video Views Using Content Marketing Tools
Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing
Arye Zacks — December 28, 2017 — December 28, 2017 Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers … Continue reading 3 Ways To Test Product Ideas Using Social Media
