Annabel Maw December 30, 2020 It’s no secret that social media is essential for small businesses. Using social media is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool. Many businesses have learned to effectively leverage Facebook, Twitter, and Instagram … Continue reading Using LinkedIn to Expand Your Audience
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Steven Imke December 11, 2020 So, by now you will have found your product niche, vendors to supply products, and will have set up an online store website to take orders. Next, you will need to find customers with the right set of attributes that will respond to your ads and ultimately buy each product … Continue reading How to Find Customers That Will Buy from You Using Facebook Ads
Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations. A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap. Kim Davis on December 3, 2020 Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems … Continue reading Using AI to replace cookies with context
Victor Blasco November 30, 2020 Do you know what the most successful YouTube channels have in common? None of them got a million subscribers overnight. They’ve worked hard to be where they are now. And I’m not just talking about improving their content. That does play a big role in a channel’s success, but it’s … Continue reading Using Keywords Effectively on YouTube: All You Need to Know
Hachem Ramki November 19, 2020 Companies approach recruitment in a variety of ways, a few among them are always the same regardless of the industry, location, or desired candidates. These core recruitment channels are the bread and butter of every HR and recruiter with a focus on talent acquisition. Mastering these key few allows companies … Continue reading Top 5 Hiring Channels That All HR and Recruiters Should Already Be Using
Stella Lincoln November 10, 2020 Buying a great domain name matters, but it doesn’t guarantee high website traffic. Regardless of the size and type of your business, the dream of every marketer is to drive high website traffic. Why? Because it is an essential factor in determining the effectiveness of a business in attracting targeted … Continue reading How to Increase Website Traffic Using Social Media
Ariana Gross November 2, 2020 Imagine this: you’re craving Chinese really bad. Thankfully for you, your friend knows the perfect place: a Chinese takeout place that opened up downtown! Unthankfully for you, they don’t know where it’s located, the prices, or any of it. So they use the golden phrase, “Google it.” When you do … Continue reading Google My Business, Are You Using It to Your Benefit?
Dan Slavin October 28, 2020 In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic … Continue reading Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results
