Danielle CoeOctober 29, 2015 One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in … Continue reading Adding User Generated Content to Your Social Media Plan
Rick WhittingtonOctober 22, 2015 Is your website designed with your ideal customer and prospect in mind? User experience (UX) is a complex science that sits at the intersection of technology, marketing, psychology, content and more. Optimizing for usability requires an in-depth understanding of how modern consumers engage with websites, and a big part of that … Continue reading 5 Common Website User Experience Mistakes and How to Avoid Them
Jomer GregorioSeptember 29, 2015 Businesses these days are now investing more and more in digital marketing especially in website creation and traffic generation. You may have an aesthetically good website and have continuous flow of visitors. But the question is, are you getting the optimum results in terms of the goals and objectives you set … Continue reading 8 Expert Tips to Improve User Experience (Infographic)
Accessibility in the user experience isn’t just about humans, it’s also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website. Shari Thurow on August 28, 2015 Accessibility is an important facet of the user experience and of one of its subsets, the searcher … Continue reading Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Missi FreimarkAugust 19, 2015 You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is … Continue reading How to Balance Website User Experience and SEO
Rohit SrivastavAugust 15, 2015 If you are in the business of blogs or even familiar with the sphere, you would know Buzzfeed is bigger than The New York Times when it comes to traffic. Mashable, Huffington Post, Business Insider, and Lifehacker are bigger than many premier news websites when it comes to visitor counts. We … Continue reading The Rules Of Increasing User Engagement On Your Blog
Kim SpeierJuly 9, 2015 It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges. Mobile has become yet another digital channel to manage, spreading marketing departments thin as they try to provide a … Continue reading 3 Ways To Unite Your In-Store And Ecommerce User Experiences
Preston PierceJune 25, 2015 The weather forecast in the realm of SEO is as unpredictable as ever. At one point we see the storms of Google’s algorithms roaring over search results, striking hard at rankings and slapping some to 100s of pages away. And at times, we see the same updates causing no more than … Continue reading UX and SEO – How User Experience (UX) Is Taking the Forefront in SEO
Mike WhitneyJune 14, 2015 In a recent post, we took a look at the prevalent misconception that User Experience (UX) is synonymous with User Interface (UI). While the two terms are used interchangeably throughout the industry, we found significant evidence refuting this idea. While UI is an important element of UX, it represents only one … Continue reading UX is Not User Engagement
