by Alex Birkett July 25, 2016July 25, 2016 If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap. But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending. Of course, it’s all about context. Aligning design elements to your brand and business … Continue reading How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)
by Mike Wolfe July 25, 2016 Follow @MikeWolfeCPJuly 25, 2016 Website usability and positive user experience (UX) are essential to the success of any inbound marketing strategy. But wait, aren’t usability and UX the same thing? Not quite. If you’re unsure about the differences between website usability and user experience, here’s an analogy: Consider your … Continue reading Website Redesign: The Differences Between Usability and User Experience
by Roee Ganot June 26, 2016 Follow @RoeeGanotJune 26, 2016 You want to monetize your site to create an additional revenue stream — or perhaps your only revenue stream if your brand’s only product is your website like bloggers and Internet personalities — but you also need to create a good user experience so that … Continue reading The Balance Between Monetization and User Engagement
by Naman Kapur June 26, 2016 Follow @kapur_namanJune 26, 2016 The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on weekly leaderboard. I saw some of … Continue reading Gamification: The Ultimate Strategy to Boost App User Engagement
by Scott Meyer June 21, 2016 Follow @ScottmeyerJune 21, 2016 The ultimate goal for an eCommerce site is to make sure shoppers can complete a purchase as quickly and smoothly as possible. Nothing should interfere with the online checkout process. However, when marketing is constantly adding new vendor technologies such as social media sharing tools, … Continue reading Poor Website User Experience is Affecting Your Bottom Line
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments
by Roee Ganot May 24, 2016May 24, 2016 In your research on website design and online marketing, you will hear a lot about user engagement. Increasing your user engagement is a way to encourage customer loyalty and to get more sales and brand exposure. The higher your customer engagement, the more successful your company is … Continue reading The Difference Between User Engagement and User Experience
by Martin Woods May 19, 2016 Follow @indigoextraMay 19, 2016 Search Engine Optimization (SEO) is the process of optimizing a website to help it appear higher with Google and other search engines. User Experience (UX) Design is the process of designing a website with the aim of making it more user-friendly and improving the overall … Continue reading Win-Win With SEO and User Experience (UX) Design
by Luana Spinetti May 15, 2016 Follow @LuanaTFMay 15, 2016 In November 2014, my starter guide for SMM managers went online here at WHSR to help you create a strategy for all the major social media outlets and then some more (including forums). What that guide lacked – and rightfully so, as that was not … Continue reading Social Media and Blog Metrics for Business – Analyzing User Interaction to Boost Engagement
by Larry Kim May 14, 2016May 14, 2016 What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy. According to Cornell University, digital literacy is defined as: “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.” … Continue reading 7 Excel Tricks to Make You a Power User [Infographic]
