Tag Archives: User

5 Simple Tips Guaranteed to Boost Your Website’s User Experience

User Experience

by Darnelle O’Brien Follow @thekissagencyOctober 7, 2016 As a business your website is one of your biggest assets. With investments of time and money going into your website, it’s disappointing when users fail to interact and engage with your website. To help, here 5 simple tips that can super charge the user experience of your … Continue reading 5 Simple Tips Guaranteed to Boost Your Website’s User Experience →

The 4.3 Billion User Marketplace You Can’t Afford to Ignore

Marketing Guide

by John Nemo Follow @JohnNemoPRSeptember 28, 2016 Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services. Ray Tomlinson was onto something big back in 1972. No, it wasn’t uncovering Watergate or watching a new movie called The Godfather. Rather, Tomlinson … Continue reading The 4.3 Billion User Marketplace You Can’t Afford to Ignore →

Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google Advertisement

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016   Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier →

Adobe Target expands beyond A/B testing to automated optimization of user experience

A/B Testing Process

The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016   Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience →

Repost Etiquette: The Basics on How to Properly Share User Generated Content

Blogging Tactics

by Dhariana Lozano Follow @DhariLoSeptember 1, 2016 Besides having a solid social strategy, strong visual content is a must to increase your reach and following on social media. One tactic to building a strong visual presence on social media (without spending a fortune on production) is to curate your feed by reposting content created by … Continue reading Repost Etiquette: The Basics on How to Properly Share User Generated Content →

Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound

Referral Marketing

by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound →

9 Tips to Boost Website Conversions by Improving User Experience

Conversion Optimization

by Sarah Clark Follow @b3netAugust 13, 2016 Online shopping is no more a niche market, it’s booming. Almost everything, from FMCG products to clothing to gadgets to kid’s essentials, are sold over the internet. In other words, e-commerce websites are successfully engaging a large section of the spending class. The e-commerce industry is booming with … Continue reading 9 Tips to Boost Website Conversions by Improving User Experience →

From Spam to BAM! Leveraging User Intent in Email Optimization

Email Marketing Optimization

by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization →

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