By Issie Lapowsky February 01, 2024 Congressional hearings featuring Big Tech head honchos, including (March 04, 2024)’s affair between the Senate Judiciary and the execs from major social platforms, often get a bad rap. These bitter brawls have been panned at turns as “kabuki theater” and “hot mess[es]”—and for good reason. With a few … Continue reading Big Tech hearings may not lead to new laws, but that doesn’t mean they’re useless
Your Content is Useless Without Good Headlines. Here’s Why Timothy Carter / 16 Mar 2022 What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or … Continue reading Your Content is Useless Without Good Headlines. Here’s Why
Evan Luthra July 30, 2020 Estimates indicate that by the end of 2021, 2.7 billion people will be regular players of video games. Stated another way, in the near future, gamers will make up more than one-third of humanity. When it comes to ripeness for blockchain technology, gamers are almost comically well-suited. They’re already accustomed … Continue reading If Blockchain Can’t Serve Gamers, It is Truly Useless
Larry Kim — April 8, 2019 Follow @larrykim — April 8, 2019 Surely meetings weren’t designed to be useless time sucks that everyone dreads until the minute they’re over. You’ve likely been part of the drill at some point. Entire teams and departments shuffle into the boardroom; a few key people speak and make decisions, … Continue reading How LinkedIn’s CEO Eliminates Useless Meetings
Ed Muzio — January 7, 2019 Follow @edmuzio — January 7, 2019 Highly sought-after, highly influential, highly respected, highly compensated. These are some of the ways people describe your position as CEO or member of the executive staff. The descriptors may be accurate, but then there’s the rest of the story. Running a company is … Continue reading 5 Landmines that Make You a Useless C-Suite Executive — and How to Avoid Them
Benjamin Brandall — March 7, 2017 — March 7, 2017 Is bad project management causing you to abandon important projects? Should you blame the tools you use, or does the issue go deeper? A new report published by software comparison company GetApp reveals the dire state of project management in 2017. GetApp’s research indicates that … Continue reading Are Your Useless Tools to Blame for Bad Project Management?
by Lacy Boggs November 20, 2015 Follow @blogspiration42November 20, 2015 There are lots of ways to create an editorial calendar, and I’m not here to tell you that my way is best. The best editorial calendar is the one you will use! But if you have created an editorial calendar in the past and it … Continue reading 5 Mistakes That Make Your Editorial Calendar Useless (And How To Fix Them)
WishpondAugust 31, 2015 There’s been a lot of (technical term here) “hullabaloo” in the online marketing world about Facebook’s waning influence. Type “Facebook Reach” or “Facebook Fans” into Google and you’re probably going to get something that looks a bit like this: Are Facebook likes useless? Is the era of success on Facebook over? Rather … Continue reading Why Facebook Likes Aren’t Useless
Rhett NortonAugust 27, 2015 Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. This isn’t a problem only with websites I once worked with a company where everyone was convinced … Continue reading Half of Your Site Elements Are Useless. Which Half?
Steve MastersMay 29, 2015 About 90% of the professionals I work with believe Google Plus is a joke. That statistic is based on the number of people who laugh at it when it comes up in conversation, and based on the information given by Eric Enge in his analysis of more than half a million … Continue reading Google Plus A Useless Social Network? See The Stats
