Tag Archives: Usage

3 Obvious and Non Obvious Signs Customer Product Usage is Slipping

Product Management

Burke Alder — January 12, 2019 — January 12, 2019 As a customer success manager (CSM), your goal is to help your customer accounts change their behaviors by using your product(s) to drive positives outcomes and ROI throughout their entire journey with your company. Tracking and measuring product usage is one key method customer success … Continue reading 3 Obvious and Non Obvious Signs Customer Product Usage is Slipping →

Pew: Internet adoption, social media usage have been flat since 2016

Social Media Engagement

While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018     Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016 →

The Growth of Chatbots Usage in Customer Service Industry [Infographic]

Chatbots

Stacey Rudolph — May 15, 2018 — May 15, 2018 The proliferation of chatbot madness did not start today. Introduced by Alan Turing, chatbox begun in the 1950s. The artificial intelligence industry is growing exponential with 2014 statistics showing that the artificial intelligence has hit $ 126 billion. One of the reasons for the rapid … Continue reading The Growth of Chatbots Usage in Customer Service Industry [Infographic] →

Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]

Voice Search

Stacey Rudolph — May 12, 2018 — May 12, 2018 It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa … Continue reading Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic] →

The Growth in Usage of Virtual Digital Assistants [Infographic]

Digital Assistants

Stacey Rudolph — May 1, 2018 — May 1, 2018 Virtual assistants like Siri, Cortana, Alexa and Google Assistant are becoming common by the day. The number of people using virtual assistant has been growing exponentially and is expected to hit 1.8 billion in 2021. From being used for personal user, virtual assistants are finding … Continue reading The Growth in Usage of Virtual Digital Assistants [Infographic] →

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Snapchat Advertisement

By Joydeep Bhattacharya  March 21st, 2018   Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat →

The Most Important Digital Usage Statistics Impacting Marketing Success in 2018

Statistics

By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018 →

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