Susan Friesen May 17, 2021 See Why Now’s A Great Time To Update Your Website – And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? … Continue reading Website Spring Cleaning: 6 Tips to Update Your Online Presence
Shadab Khan April 1, 2021 Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021. Now that page experience signals are becoming a critical factor in deciding your google search ranking let’s get to know them in detail. The page experience signals are a combination of Core Web Vitals … Continue reading Google Core Web Vitals Update and Its Impact on Websites
Kristen McCormick March 13, 2021 Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. … Continue reading How (+ When & Why) to Update Your Google Business Listing
Brett McHale January 24, 2021 There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. … Continue reading Here’s What the iOS 14 Update Means for Your Facebook Ads
James Potter December 9, 2020 Many people are unsure what they should say and how they should act on LinkedIn so I thought I would share some suggestions. Think about the posts on LinkedIn being the same as when you interact with people in real life in a business setting like a networking event, conference … Continue reading What Should I Say on Update Posts on LinkedIn?
Tony Zambito November 24, 2020 We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family … Continue reading 7 Reasons to Update Your Buyer Insights and Buyer Personas
Gordon Donnelly October 23, 2020 It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the … Continue reading Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One
Hannah Stevenson October 16, 2020 One of the most common questions that marketers and SEOs get asked is: How often should my business publish blog posts? It’s a contentious issue, and every expert has something different to say, so it can be tough for businesses to get a firm grasp on how many posts they … Continue reading How Often Businesses Should Update Their Blog
Angela Hausman, PhD September 22, 2020 The times they are a’changing, especially when it comes to how businesses use their marketing strategies to build brand awareness, attract new customers, and convert more sales. Don’t let your brand become a marketing dinosaur by using old strategies that lead to declining performance over time. Happily, you can … Continue reading Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy
Ashley Hill August 6, 2020 You’ve spent a lot of time carefully curating your buyer persona using customer demographics and interviews, surveys, and social media data to build a marketing strategy with laser-like focus. You put in a lot of work to create an insanely accurate buyer persona, but are you shifting your buyer persona … Continue reading When and How to Update Your Buyer Personas
