Gordon Donnelly October 23, 2020 It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the … Continue reading Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One
Hannah Stevenson October 16, 2020 One of the most common questions that marketers and SEOs get asked is: How often should my business publish blog posts? It’s a contentious issue, and every expert has something different to say, so it can be tough for businesses to get a firm grasp on how many posts they … Continue reading How Often Businesses Should Update Their Blog
Angela Hausman, PhD September 22, 2020 The times they are a’changing, especially when it comes to how businesses use their marketing strategies to build brand awareness, attract new customers, and convert more sales. Don’t let your brand become a marketing dinosaur by using old strategies that lead to declining performance over time. Happily, you can … Continue reading Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy
Ashley Hill August 6, 2020 You’ve spent a lot of time carefully curating your buyer persona using customer demographics and interviews, surveys, and social media data to build a marketing strategy with laser-like focus. You put in a lot of work to create an insanely accurate buyer persona, but are you shifting your buyer persona … Continue reading When and How to Update Your Buyer Personas
Pam Aungst July 4, 2020 Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about … Continue reading Google’s Latest Algorithm Update
Angela Hausman, PhD June 29, 2020 Photo by Gerd Altmann from Pixabay OK, I warn you this post is pretty long. That’s because there’s speculation that over 200 Google Ranking Factors exist. Of course, others, including the leading SEO company, MOZ, decry such a list of ranking factors exist, even as a speculation. You might … Continue reading Update on Google Ranking Factors: SEO Tips
Laura Donovan — May 21, 2020 expresswriters / Pixabay The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important to continue to communicate with your … Continue reading 5 Things You Need to Update with Your Marketing Strategy Right Now
James Potter — April 10, 2020 We’ve all seen those profiles with the clever, branded and visually impressive images at the top, and I am often asked what should go in there, how to do it and more, so here’s a blog to explain the thinking and process. On the desktop client you can see … Continue reading How to Update your LinkedIn Header Image (and What Makes a Good One)
Stuart Clark — March 21, 2020 A guide to updating your information in Google My Business, including changing your opening hours, editing your description and adding Google Posts. With the Coronavirus causing many businesses to temporarily close or reduce their opening hours, many people will turn to Google to check what businesses and services are … Continue reading How to Update Your Information in Google My Business
Keith Reinhardt — February 26, 2020 As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is … Continue reading Customer Retention Tips: Update Your Unresponsive Customer Email Addresses
