Tag Archives: Unveils

Yelp unveils enhanced ad targeting

Yelp

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. Nicola Agius on October 24, 2023 Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo … Continue reading Yelp unveils enhanced ad targeting →

Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes

Customer Engagement

  By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes →

Marigold unveils all-in-one relationship marketing solution

Marketing Technology

It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools. Constantine von Hoffman on September 19, 2023 Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer … Continue reading Marigold unveils all-in-one relationship marketing solution →

Salesforce unveils Einstein Copilot, a chatbot for all its apps 

Salesforce

Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need. Constantine von Hoffman on September 12, 2023 Salesforce unveiled Einstein Copilot, its newest AI integration, at the Dreamforce conference in San Francisco today. It allows users to ask questions in … Continue reading Salesforce unveils Einstein Copilot, a chatbot for all its apps  →

HubSpot unveils AI additions and a revamped Sales Hub

HubSpot

The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more. Constantine von Hoffman on September 6, 2023 Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features … Continue reading HubSpot unveils AI additions and a revamped Sales Hub →

Meta unveils generative AI tool for Facebook and Instagram advertisers

Meta-Facebook

New tool underlines company’s change of focus away from the metaverse and towards artificial intelligence. Constantine von Hoffman on May 12, 2023 Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images … Continue reading Meta unveils generative AI tool for Facebook and Instagram advertisers →

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

Branding Tools

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface.  The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place →

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