Tag Archives: Unveils

Positive Grid unveils ultra-portable Spark Go enhanced guitar amp

Positive Grid’s Spark amp helps you learn and jam to your favorite songs Marc DeAngelis Guitar amps are getting more connected and more flexible. Boss’ latest Katana offerings simulates 10 different amp models and 60 effects. While Yamaha’s THR line features a rechargeable battery and wireless connectivity. Positive Grid is taking things even further. Its … Continue reading Positive Grid unveils ultra-portable Spark Go enhanced guitar amp

Salesforce unveils Einstein GPT

Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23. Chris Wood on March 7, 2023 Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also … Continue reading Salesforce unveils Einstein GPT

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Salesforce unveils features to boost automation for marketing and sales

Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales

Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity

Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity by Laurie Sullivan  @lauriesullivan, August 1, 2022 Alphabet and Google CEO Sundar Pichai told staff last week that the company’s productivity and focus isn’t up to par. At an all-hands meeting, he introduced a concept called “Simplicity Sprint” to motivate employees. Simplicity Sprint aims to gain ideas … Continue reading Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity

Audience Precision Unveils New ‘Media Strategy Guidance System’

Audience Precision Unveils New ‘Media Strategy Guidance System’ by Richard Whitman , Columnist, June 30, 2022 Global media and consulting agency Audience Precision today unveiled its new proprietary technology platform Precise360. The agency describes the platform as a “full media strategy guidance system” that is supported by consumer behavioral data. The new platformis the brainchild … Continue reading Audience Precision Unveils New ‘Media Strategy Guidance System’

DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising

DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan  @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising

Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI

Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI by Ray Schultz , April 6, 2022 Salesforce has debuted new features to its Service and Marketing Cloud platforms that it says can humanize the customer experience. Included is an enhancement that allows brands to shift from email open rates as a metric. The changes are … Continue reading Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI