Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays
Amanda Amore May 9, 2021 Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! … Continue reading Reducing Unsubscribe Rates like an Email Marketing Expert
Taylor Gordon — June 21, 2018 — June 21, 2018 bogda13 / Pixabay I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced … Continue reading Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List
If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch. Ryan Phelan on June 11, 2018 While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened … Continue reading The best unsubscribe email is the one you don’t send
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails. Amy Gesenhues on November 2, 2016 According to a study released today by the Online Trust Alliance (OTA), fewer online retailers are including “clear and conspicuous” unsubscribe links in their email marketing compared to last year. … Continue reading Study finds e-retailers are making it more difficult to unsubscribe from emails
by Tink Taylor Follow @tinktaylorOctober 11, 2016 If you’re unfamiliar with List-Unsubscribe, it’s an optional piece of text that you add to the technical header of your emails The text instructs email clients – such as iOS10, Hotmail and Gmail – to automatically show the unsubscribe button in the header. One of Apple’s new features … Continue reading iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now?
by Dale Keipert July 18, 2016 Follow @360InteractiveJuly 18, 2016 Reading Time: 3 minutes With all of the talk these days about marketing automation, which uses email as one of its primary channels, I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam … Continue reading Why They Unsubscribe
by Elaine Fogel May 18, 2016 Follow @Elaine_FogelMay 18, 2016 Image: Pixabay If you want e-mail subscribers to have a positive brand experience with your organization, don’t tick them off when they unsubscribe! They may still want to do business with you but, for some reason, they don’t want to receive your emails or newsletters. … Continue reading How Easy or Frustrating Is Your Unsubscribe Process?
by Carrie Dagenhard May 6, 2016May 6, 2016 Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.) But as much as we bellyache … Continue reading 7 Reasons People Unsubscribe From Your Email Marketing
by Ivana Kitanovic April 7, 2016April 7, 2016 There comes a time in every email strategy when you start asking yourself whether you’re doing everything right. You send out emails regularly to your subscribers and notify them of everything new connected to your blog or business, but still it seems like more and more of … Continue reading What Is Unsubscribe Rate and the Best Solution to Prevent People from Unsubscribing
