How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives. James Green on August 8, 2017 The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and “Battlestar Galactica,” we’re introduced … Continue reading Demystifying AI: Understanding the human-machine relationship
Patrick Hogan — July 20, 2017 Follow @growtenfold — July 20, 2017 ColiN00B / Pixabay At the turn of the millennium, managed service providers (MSP) were only used by Fortune 500 companies controlling huge networks and operations for companies with dozens of locations. Today, however, managed service providers are overseeing all types of companies, from … Continue reading Helping Small Businesses Function Like Large Enterprises: Understanding Managed IT Solutions And Support Services
Payton Travis — June 8, 2017 — June 8, 2017 ElisaRiva / Pixabay We’ve all come to know and love Instagram. Known as a safe place to capture, edit, and share your favorite memories, this platform has always been at the top of our list. But, behind a curtain of selfies, pups, and curated content … Continue reading Understanding and Beating the New Instagram Algorithm
Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017 PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context
By Evelyn Timson April 24th, 2017 For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive departure from appeals of a purely rational nature towards a … Continue reading Understanding Emotion In The Marketing Funnel
By Evelyn Timson April 24th, 2017 For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive departure from appeals of a purely rational nature towards a … Continue reading Understanding Emotion In The Marketing Funnel
Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends
