Tag Archives: Understanding

Understanding The Relevance of Live Streaming In Business Marketing

Business Marketing

Aashish Sharma — February 17, 2017 Follow @ineedseo— February 17, 2017 Thеrе аrе mаnу bеnеfіtѕ оf uѕіng lіvе ѕtrеаmіng іn buѕіnеѕѕ mаrkеtіng. Onе саn uѕе іt tо еduсаtе thе аudіеnсе, brоаdсаѕt аn еvеnt, оr hоld a Q&A ѕеѕѕіоn. It саn аlѕо bе uѕеd brоаdсаѕt nеwѕ аbоut your buѕіnеѕѕ, еlаbоrаtе аnd еxрlаіn something thаt’ѕ rеlеvаnt tо … Continue reading Understanding The Relevance of Live Streaming In Business Marketing →

Understanding How To Use Data Becomes Marketers’ Most Important Skill

Data Management

by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017   Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill →

Understanding The Customer Beats Lowering Prices

Customer Experience

by Laurie Petersen, Columnist, January 9, 2017   In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices →

3 Simple Ways Explainer Videos Increase Product Value Understanding

Explainer Videos

Jefri Yonata — December 27, 2016 — December 27, 2016 One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance. Product value … Continue reading 3 Simple Ways Explainer Videos Increase Product Value Understanding →

Understanding the Importance of Corporate Entrepreneurship

Entrepreneurship Lessons

Harold Stark — November 20, 2016 Follow @theharrrystark5— November 20, 2016 Today’s business world is very competitive and always evolving. Many businesses have a problem keeping up in today’s world and this is what leads to their downfall. Many are baffled by the ability of successful companies to stay ahead of the pack? Most do … Continue reading Understanding the Importance of Corporate Entrepreneurship →

MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency

Marketing Attribution

by Laurie Sullivan@lauriesullivan, November 17, 2016 Only one-third of marketers participating in study released by the Mobile Marketing Association (MMA) this week said they use multi-touch attribution tools today, which helps them determine the value of each customer interaction leading to a conversion. More than 75% said they will use the tools by 2019 if … Continue reading MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency →

Understanding Brand Personality through Projective Techniques

Personal Branding

Andrew Dalglish — November 3, 2016 Follow @circle_research— November 3, 2016 Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and … Continue reading Understanding Brand Personality through Projective Techniques →

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