Steven HughesJune 2, 2015 Companies all over the world have been harnessing the power of social media in order to build brand awareness and grow their businesses. They do this through relaying information about new products and services, or communicating with their customers by soliciting feedback or responding to issues/complaints. However, if these are the … Continue reading Understand Your Audience With Social Media Monitoring
by Ruud Hein May 12th, 2015 Look at marketing ideas another way and you have a better understanding of what search tries to accomplish. Look at search another way and you have a better understanding of marketing. Market Size The size of a market is the number of people selling and buying. If you … Continue reading Addressable Market: Using Marketing Concepts To Understand (& Do) SEO
Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience
Andrew MaceyApril 28, 2015 Understanding the buyer’s journey is a key component for all companies, especially ones that sell VOIP services. In a competitive and technical industry, prospects are inundated with sales calls and marketing collateral on a daily basis, so as a marketer, knowing how your audience purchases is very important. The buyer’s journey … Continue reading 4 Steps for VOIP Services Companies to Understand their Buyer’s Journey
Scott SieglerApril 15, 2015 Nothing is making a greater impact on the way media is bought and sold today than programmatic. In fact, the share of programmatic spend in US digital media (display-related) transactions, when looking at both RTB and NRTB, will expand from 38% in 2012 to 53% this year and to 83% by … Continue reading Three Questions to Better Understand Programmatic Technology
Andy CallowayMarch 14, 2015 I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it wrong. Marketers got it wrong and businesses got it wrong. Some people are still … Continue reading Understand This One Thing About Google, And Your SEO Will Be Easy
Joel KlettkeFebruary 26, 2015 For data-hungry marketers looking to improve their websites, bounce rate is just one of many important metrics to consider. Yet, it’s also one of the most misleading. In fact, misinterpreting bounce rates can actually steer your content strategy in the entirely wrong direction. To help you avoid that fate, here is … Continue reading How to Understand & Improve Bounce Rate
Gaurav AgarwalFebruary 21, 2015 Is your B2C brand planning on launching an ecommerce store? Or do you already have one, but aren’t seeing the expected performance. Read on for an awesome online tool to boost your strategy and kick start sales! The first thing that you need to do is set out your Online Marketing … Continue reading Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same. Jonathan Blank on December 31, 2014 As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of … Continue reading 3 Steps To Better Understand Your Customers’ Content Needs In 2015
Jordie Black December 2, 2014 Understand Conversion Rate Optimisation through cooking soup. Just like making soup, Conversion Rate Optimisation is not as effective if you follow a step-by-step guide or recipe. A recipe is brilliant if the only thing you want to know is what flavours complement each other. But let’s be honest, the … Continue reading How Cooking Soup Can Help You Understand CRO
