By Jen Cohen Crompton, Published October 29, 2014 An eye-opening future of work statistic is that 65 percent of children entering school today will work in careers that haven’t been invented. Imagine the possibilities and opportunities that the world is creating as we evolve at a rapid pace and continue transforming society. Amazingly, that stat, … Continue reading The Future Of Work: Understand, Prepare, And Innovate
By Lilian Sue, Published October 23, 2014 OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of awesome content tricks. But there’s just so many different ways to generate great, shareable content that … Continue reading Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas
“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads in the … Continue reading Learning to Understand and Delight Your Most Important Marketing Asset
