by Warren Knight April 26, 2016 Follow @warrenknightApril 26, 2016 Did you know: 20% of all internet users have an Instagram account? Instagram is one of the most important social networks for small businesses as it is now a leader in the world of social networking. There are 400 million Instagram users, over 30 billion … Continue reading Why SMEs Need to Understand Instagram’s New Algorithm
by Howard Lo March 28, 2016March 28, 2016 No Wikipedia definition or technical non-sense. I’m going to explain the difference between SEO and SEM by relating it to eating food. Because everyone eats food. The Setup You are a website. You’re hungry, and you need to eat. Traffic is your food. Without traffic, you’ll die… … Continue reading The Easiest Way to Understand The Difference Between SEO and SEM
by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey
by Shawn Parr February 19, 2016 Follow @bulldogdrummondFebruary 19, 2016 Have you ever wondered what’s really important in maintaining a long-lasting, meaningful relationship? Ever wondered what that one thing is that keeps two people connected more than almost anything else? I recently told my wife how beautiful she was repeatedly over the span of … Continue reading Do You Understand The Power of Appreciation?
by Larry Kim February 17, 2016February 17, 2016 Technology is a massively important tool for growing your company. Remarketing, Facebook ads, and your website are just a few marketing tools that have the potential to drive amazing business growth and profits. But all the technology in the world won’t help you if you don’t understand … Continue reading 3 Free Tools to Help You Understand Your Online Audience
by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Sam Warren December 12, 2015 Follow @rankpayDecember 12, 2015 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis: How to Understand the Competitive Landscape
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
by Jorgen Sundberg November 8, 2015 Follow @jorgensundbergNovember 8, 2015 Blogging – do you love it or do you love it? For those converted to the church of blogging, you can’t deny the results it can generate for your business, 24 hours a day, 7 days a week. A blog post is part of the … Continue reading 11 Free Blogging Tools to Help You Identify and Understand Your Audience
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
