Tag Archives: understand

How to Understand TV’s Impact on Digital Responses

Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses →

Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why

Mobile Video

It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why →

How to Understand a Backlink Profile

SEO Backlinking

Ronald Dod — November 29, 2016 Follow @Visiture_Search— November 29, 2016 Understanding a backlink profile can be very difficult for a lot of people, especially merchants and online business owners. Not all links are created equal and in most cases, not even close to the same value. In this article, we will go through the … Continue reading How to Understand a Backlink Profile →

9 Struggles Only A Digital Marketer Would Understand

Digital Marketing

by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand →

Blogging: Coming to Understand Content Pillars and Why They’re Important

Blogging

August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important →

9 things most people don’t understand about SEO

Search Engine Optimization

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. John Lincoln on August 1, 2016 SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that … Continue reading 9 things most people don’t understand about SEO →

5 Things A Business Should Understand Before Using Paid Ads

by Ryan Kh June 9, 2016 Follow @ryankhgbJune 9, 2016 Paid online advertising is the fastest and most effective way to attract the attention of shoppers and potential customers. However, if it is not done correctly, paid advertising can be a costly mistake. Below are some of the main factors a business should consider before … Continue reading 5 Things A Business Should Understand Before Using Paid Ads →

13 Feelings All SEOs Will Understand

Search Engine Optimization

By Alicia Thomas May 27th, 2016 As someone in the digital marketing industry, you know the roller coaster ride that is SEO. Over the past few years, you’ve experienced many ups and downs, witnessed huge changes to the definition of “search engine optimization” and have lived through algorithm update after algorithm update. You understand what it’s … Continue reading 13 Feelings All SEOs Will Understand →

Consider These 6 Trends to Understand the Direction of Google

Google

by Rahis Saifi May 19, 2016 Follow @57rahisMay 19, 2016 Web browsers are no longer the kings of internet search as they have been in years past. Since December of 2014, social media has taken over the role as the prime source for website referral traffic. In fact, even more telling than this is the … Continue reading Consider These 6 Trends to Understand the Direction of Google →

How to understand the value of content and measure digital emotion

Digital Transformation

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion →