Karl Sakas — February 10, 2018 Follow @KarlSakas — February 10, 2018 Falling asleep at work? See how your hours compare to leaders at other digital agencies. At my last two agencies, I could expect to work 50-65 hours a week regularly. And the data shows I’m not alone. According to a survey I conducted … Continue reading Get Your Schedule Under Control Once and For All
David Kiger — November 10, 2017 Follow @davidkiger — November 10, 2017 When it comes to pressure and challenges, CEOs often have a hefty load. Though some stresses are universal, executives may feel an additional burden to transcend every issue for the good of the company. Here’s a look at some challenges that CEOs may … Continue reading Under Pressure: CEOs Must Face Constant Hurdles
Hana LaRock — April 17, 2017 — April 17, 2017 Email marketing is still a great way to bring in leads and keep your customers on board. Though there certainly are other ways to reach out to your customers, such as content creation or social media, there’s no question that people still spend a lot … Continue reading Do Your Emails Fall Under One of These 4 Categories?
Mark Gandey — March 16, 2017 Follow @GiraffeSM— March 16, 2017 If there is one thing you should never do when building a social media strategy it is buy followers. Of all cowboy social media tactics, it is the worst. Listen carefully; in the world of social media marketing, there are no shortcuts to quality … Continue reading Why You Should Never, Under Any Circumstances, Buy Followers
Nicholas Klisht — February 28, 2017 Follow @nklisht— February 28, 2017 Has the nature of our work environments drastically shifted that now we need a whole new way of managing organizations? Frederic Laloux, corporate advisor and author of Reinventing Organizations believes there is a fundamental shift that needs to happen. After screening and studying organizations … Continue reading 5 Lessons to Reinvent Company Culture: It’s “Under New Management”
Irina Weber — October 31, 2016 Follow @irinaweber048— October 31, 2016 Halloween is here! And so are the monsters in all looks and sizes. Some of them are really scary and can destroy everything we’ve worked for. Website’s rankings and traffic, for example. Check out our rating of SEO monsters you should be afraid of … Continue reading 5 SEO-Monsters You Can’t Hide Under Your Bed
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools. Loretta Jones on January 29, 2016 We don’t do much these days without the help of technology. Even the office coffee machine has … Continue reading Need New Marketing Tech? Make Sure You Look Under The Hood
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data. Stephan Spencer on November 19, 2015 You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that plan to increase your rankings, traffic, and of course, … Continue reading Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
