Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing. Mike Sands on August 25, 2015 Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels … Continue reading Where Can Marketers Find The Best Customer Data? Under Their Noses
John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
Christopher BrownApril 14, 2015 In any large successful business today parts of the business are performing well while other parts are ailing. Multinationals like Ford Motor Company and Starbucks are performing well in some countries, but not in others. Samsung and Ikea have high market acceptance of some products, but not others. But, what’s important … Continue reading Is Your Business Model Under Threat and Your Survival at Stake?
Adam DukesMarch 2, 2015 Hope your coffee is hot, this should take you about 3 minutes and 25 seconds to read (According to Forbes, the average adult reads 300 words per minute) For most websites, 98% of the website traffic leaves without taking the desired action. That is a lot of lost opportunities. I spend … Continue reading How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes
Anne MurphyFebruary 27, 2015 CMOs are in a precarious position in 2015. More budget is going toward digital marketing, but they can’t quantify the business impact—and CEOs are losing faith. Duke University’s Fuqua School of Business released the findings from their CMO survey, a biannual report on the budgets, strategies, and opinions of marketing executives. … Continue reading CMOs Under Even More Pressure in 2015
Business.comFebruary 21, 2015 You don’t have to be trendy to get in front of and profit big from a trend. I brought together an eclectic group to open your mind about digital trends you’re probably not aware of but they’re affecting your business. Or they’re lost opportunities if you stay in the dark about … Continue reading Under the Radar Digital Trends You Need to Know About
Jasmine SandlerJanuary 31, 2015 A Very Cool LinkedIn Sales Infographic from Salesforce you Can Use and Your LinkedIn Sales Plan In my 1st Linkedin Sales and Branding book I stated that it is not the exact amount of time you spend on LinkedIn that matters, but how you spend your time and the quality of … Continue reading LinkedIn Sales Activities You Can Do in Under An Hour
Lee Kenny December 13, 2014 You have a great product or business right? If only more people knew about you then everything would be great. Simple just find more people to talk to, more visitors to your site or blog should do it. The only problem is highlighted in a recent study. More than … Continue reading How Can My Business Get on Page 1 of Google for Free in Under 2 Hours?
