Paul Morris — February 16, 2020 Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales. It really works, if it’s done right. So if you’re wondering why it’s not and your campaigns are falling short, then it’s likely … Continue reading 5 Reasons your Digital Marketing is Under Performing
Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Mike Wiseman — August 9, 2019 — August 9, 2019 We all have been there where we saw a content piece, looked at rankings and felt something was odd about it. And it isn’t difficult to see what was wrong. While we could all do hundreds of things to improve our on-page SEO and increase … Continue reading 3 SEO Tips to Skyrocket Old Article Traffic in Under 30 Minutes
Sean Malseed — July 19, 2019 — July 19, 2019 Much has been said about AMP, the Accelerated Mobile Pages project spearheaded by Google, both glowingly for and bitterly against. Whatever your personal take is, though, Google is doubling down on pushing AMP in all of their properties, from AMP-powered Gmail that other providers will … Continue reading AMP Stories: A Technical Look Under the Hood
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Sahil Saini on June 10, 2019 Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you … Continue reading A look under the hood of profitable e-commerce websites
Victoria Taylor — February 19, 2019 — February 19, 2019 Trying to setup Google Analytics on your website? It’s not as hard as you think. If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you get set up in 5 easy steps. … Continue reading How to Set Up Google Analytics In Under 15 Minutes
Ron Chatterjee — June 3, 2018 Follow @ronc4u — June 3, 2018 Frankly, speaking this action was a warranted one. Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the … Continue reading Email Marketing Under GDPR: What You Need To Know
Miranda Marquit — June 1, 2018 — June 1, 2018 ribkhan / Pixabay If you’re anything like me, your email inbox tends to be full of things you don’t want to deal with. However, keeping that email inbox under control is essential. Otherwise, you could find yourself struggling and spending more time than planned to … Continue reading 3 Strategies for Keeping Your Email Inbox Under Control
Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16
Andrew Gazdecki — February 23, 2018 Follow @biznessapps — February 23, 2018 Video marketing is here to stay; it’s an essential selling and marketing tool for any business. If you are wondering whether it’s worth investing in video marketing, the answer is yes. The numbers in support of video marketing are staggering: Video marketers get … Continue reading How To Make a Video Like a Professional For Under $250
