Tag Archives: U.S.

How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics

Inflation

How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics by Cynthia Correa , May 13, 2022  The following was previously published in an earlier edition of Marketing Insider. Axios recently reported that U.S.-based Hispanics are feeling significant pressure from inflation, which is impacting their purchasing power in tangible ways. Considering the fact that … Continue reading How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics →

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Consulting Engagement

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan  @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands →

Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.

Marketing Technology

Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S. by Laurie Sullivan  @lauriesullivan, March 11, 2022 Master the Monster (MTM) recently made its debut in the United States with its global production marketplace and end-to-end video creation platform. The company is based in France. Spearheaded by Elie Ohayon, former CEO of Saatchi … Continue reading Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S. →

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

TV Advertisement

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds →

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Google

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU →

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe

Amazon

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe by Laurie Sullivan  @lauriesullivan, November 25, 2020 As Amazon continues to crack down on the sale of counterfeit goods on its platform, the company this week launched two initiatives to crack down on trademark issues and counterfeiting across its … Continue reading Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe →

COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year

World Level Crisis

COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year →

U.S. Consumers Trust Brands More Than The Government

Branding Trends

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government →

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