What Does it Take to Turn a Positive ROI in PPC Advertising? Timothy Carter / 08 Feb 2022 The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you … Continue reading What Does it Take to Turn a Positive ROI in PPC Advertising?
Dmitri Lepikhov December 28, 2021 Outsourcing is a global economic driver. With business process outsourcing estimated to hit $ 113 billion revenue in 2021 — a number close to the net worth of Bill Gates — outsourcing helps 59% of businesses of all industries and sizes facilitate organizational processes. Deloitte’s 2020 Global Outsourcing Survey further … Continue reading 4 Ways to Turn Outsourcing Into a Positive Experience
Dave Bushy November 20, 2021 Every leader experiences that first adrenaline rush – tinged with a bit of uncertainty – when we first take command of a department, a company, or a military unit. Part of the mixed emotions we experience can be linked to the very real feeling that we have finally achieved a … Continue reading Taking Command – Your Turn at the Helm
Freddy Muriuki October 21, 2021 An effective team comprises of people who are working towards achieving a common goal. They hold themselves accountable and complement each other’s skills. However, an effective team can easily become dysfunctional. Team members can suddenly become undervalued, competitive, and overwhelmed. It goes to show that there’s a problem somewhere. Distrust, … Continue reading How to Turn Around a Dysfunctional Team
Amy Rosenberg September 5, 2021 So you’ve decided to become a thought leader. Congratulations! Now, if you’ll all form an orderly line to my left, you can begin signing your official CNBC contributor paperwork. At station B, literary agents from Random House, Hachette and Macmillan are prepared to offer competitive bids for your book proposals, … Continue reading The 4 Types of People You’ll Need to Turn Thought Leadership Dreams into Reality
Achim Nowak August 4, 2021 We worship at the altar of confidence. That wonderful We can do this mindset. The confidence that begets I want to conquer the world with you and follow you to the moon. It moves you up the corporate ranks real fast. It is the energy of possibility. It’s sexy. Until … Continue reading When Confidence Takes an Ugly Turn
Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers
Mitch Transue June 25, 2021 An effective email newsletter can be a critical component of your business’s inbound marketing strategy. A newsletter that quickly informs your readers of your latest product updates, services, and content, can help position your business as thought leaders within your industry. But what if your email newsletter is struggling to … Continue reading 6 Tricks to Turn Your Email Newsletter into a Lead-Generation Machine
Thomas Griffin April 29, 2021 Are you interested in adding a wholesale service to your WooCommerce website? You can do this easily with a plugin to add wholesale features to an already existing retail store. There are several benefits to creating a wholesale store: You can sell more of your products at wholesale When you … Continue reading How to Turn Your eCommerce Store Into a Wholesale Business
Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans
