Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Janet Polyakov — May 29, 2019 — May 29, 2019 The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all … Continue reading Turn Your Data Points Into a Data Picture With Account Scorecard
Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019
Sara Staffaroni — March 20, 2019 — March 20, 2019 The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters), which customers are moderately happy with your brand (NPS Passives), and which customers have encountered a bad experience along the way and would not recommend … Continue reading How to Turn NPS Detractors Into Promoters
Ed Muzio — March 1, 2019 Follow @edmuzio — March 1, 2019 You’ve got the title, the corner office and the perks. But most of all, you’ve got a realistic picture of the job: to be an executive or senior leader is to be the person with whom the buck stops. Small, isolated problems arise … Continue reading Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
Syed Balkhi — November 1, 2018 Follow @SyedBalkhi — November 1, 2018 Podcasts are the hot new media format. In 2006, only 22 percent of the adult population in the U.S. were aware of the phrase “podcasting”, but this figure rose to 60 percent by 2017 and it’s only getting bigger. You might be thinking … Continue reading How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)
Rita Balgeman — October 30, 2018 — October 30, 2018 I am a planner. As a mom of four small children, I have to be, in order for us to be (nearly) on time for all of our various commitments. Last Saturday morning for example, I had everything all planned out. I was going to … Continue reading Turn Action Planning Into Business Results
Peter Daisyme — October 18, 2018 — October 18, 2018 Free-Photos / Pixabay According to Gallup, half of employees are ready to leave their jobs. Some of these individuals might even go on to start their own businesses. While statistics indicate that half of those startup attempts will be unsuccessful, right now the small business … Continue reading This Is How to Turn Your Hobby Into a Thriving Business
