Tag Archives: Truth

Project management tools take center stage as distributed marketers crave ‘single source of truth’

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’ →

Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means

Growth Strategy

Torrey Dye — November 14, 2019 Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day after popping all those champagne bottles tells a very different story… The only thing more daunting than your hangover is thinking about how you’re going to meet the crazy growth … Continue reading Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means →

The Truth About Multiple H1 Tags and SEO

SEO Checklist

Kristina Henry — October 29, 2019 TL;DR Our conclusion is that while it’s fine to stick with one H1 per page, multiple H1s can be used as long as they are not being overused to the point of spamming, and the H1s fit contextually within the structure of the page. Update: Google created a video … Continue reading The Truth About Multiple H1 Tags and SEO →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Business Development

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

The Truth About Why You’re Not Getting Backlinks

SEO Link Building

Patti Podnar — October 10, 2019 Follow @PodnarWriting Honestly, I think brands, content strategists, and the writers they work with speculate about Google’s ranking factors as much as they speculate and gossip about who’ll win the next season of The Voice, The Bachelor, or some other reality show. Not only is Google’s constantly-changing algorithm shrouded … Continue reading The Truth About Why You’re Not Getting Backlinks →

The Truth About Personalization

Personalization

Dale Keipert — July 19, 2019 Follow @360Interactive — July 19, 2019 Give Me 10 Minutes, I’ll Give You The Truth About Personalized Marketing I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject … Continue reading The Truth About Personalization →

Here’s why truth in brand storytelling matters

Storytelling

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters →

Is There Truth to the Morning Routines of the Successful?

Successful Peeple

Kaitlyn Hammond — March 21, 2019 — March 21, 2019 Most of us have a similar morning routine— we brush our teeth, have a cup of coffee, get dressed and head out to the office. Or do we? Is there something that the ultra-successful entrepreneurs do in the morning that is vastly different from the … Continue reading Is There Truth to the Morning Routines of the Successful? →

The Ugly Truth About Being an Entrepreneur

Entrepreneur Mistakes

Larry Kim — February 12, 2019 Follow @larrykim — February 12, 2019 I’m here to give it to you straight friends: the gritty truth about being an entrepreneur. Many individuals would gladly sacrifice the 9–5 grind for a chance at becoming an entrepreneur, with the promise of becoming your own boss, developing a business of … Continue reading The Ugly Truth About Being an Entrepreneur →

Truth in Job Descriptions

Job Search

Elizabeth Williams — December 26, 2018 Follow @bizmkter — December 26, 2018 Most job descriptions suck. But even the ones that don’t suck, rarely tell the truth. This is a post I contributed earlier this year to The Cooper Review. We’re Hiring! Are you an Awesome Marketing Manager? Here at Angst Co., you matter. Whether … Continue reading Truth in Job Descriptions →