Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions
Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?
Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth
Paul Oestreicher February 8, 2021 We’ve all experienced the feeling. Our hopes get raised and then… splat. No payoff. No satisfaction. I got excited when I saw the title of Adam Grant’s recent article, “The Science of Reasoning With Unreasonable People,” published in The New York Times. Could “motivational interviewing” help win over people who … Continue reading No Easy Fix: Opinion and Belief vs. Facts and Truth
Elliot Begoun December 9, 2020 Motivation alone will not help you accomplish your goals. There, the elephant in the room has been called out. We are fascinated by motivation, its origin, how to obtain it, keep it, fuel it, and more. We have motivational speakers, self-help books, and gurus all available and ready to help … Continue reading The Ugly but Honest Truth About Motivation
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth?
Chip Roberson August 10, 2020 geralt / Pixabay Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this makes sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts. It’s also good practice to use work … Continue reading The Confusing Truth About Corporate Social Media Monitoring
Stefan Wolpers July 15, 2020 TL; DR: Speaking Truth to Power Do you need an emergency fund as a change agent—whether you are acting as Scrum Master, Product Owner, or agile coach—because conflict is inevitable, but change is not? Speaking truth to power probably comes at a price. In my experience, speaking truth to power, … Continue reading Speaking Truth to Power 2.0 — Taking a Stand as an Agile Practitioner
Gleb Tsipursky June 24, 2020 Using empathy to establish a good relationship with your organization’s stakeholders can pave the way to increased productivity and a stronger bottom line. By identifying your organization’s key influencers, you will be able to address a group of stakeholders whose decisions will have the most impact on your organization. Learning … Continue reading 3 Key Empathy-Based Methods to Uncover the Truth About Your Stakeholders
How email security programs affected my perception of data integrity. Allison Walter on June 18, 2020 As marketers, we face the overwhelming challenge of demonstrating proof that our tactics are effective. But how can we convince management if we are not convinced of our own data? Here’s the reality, which I recently learned for myself: … Continue reading Is my data telling me the truth?