Tag Archives: trust

5 tips for building customer trust during the supply chain crisis

The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis →

Brands, take note: Your customers aren’t afraid to dump you if they lose your trust

Branding

By Shalene Gupta May 10, 2022 Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust →

7 expressions that can kill employees’ trust in managers

Employee Satisfaction

By Judith Humphrey March 21, 2022 Good managers are rare. If you’re a manager, you may feel this is an unfair statement, but in today’s digital work world, team members need more support and more positivity from you than ever before. One way to improve your image and relationship with others is to … Continue reading 7 expressions that can kill employees’ trust in managers →

Prioritizing data privacy leads to brand trust

Data Privacy

A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust →

3 ways marketers can build trust with data ethics

Trust Development

Why adherance to data ethics is the new standard for modern marketing. Corey Patterson on January 3, 2022 Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out … Continue reading 3 ways marketers can build trust with data ethics →

How to build trust and value privacy with a consent management platform

Privacy

Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform →

Build trust, gain sales

Sales Strategy

Brands can just play the compliance game. Or they can turn customer trust into a powerful asset. William Terdoslavich on November 24, 2021 The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just … Continue reading Build trust, gain sales →

Trust and Work From Home: The New Normal [Infographic]

Work From Home

Brian Wallace November 18, 2021 Due to the COVID-19 pandemic, working from home has quickly become the new normal for many employees. In 2021, more than 42% of the U.S. Labor Force worked remotely full-time, which is a huge leap from pre-COVID when only 4.1% of employees worked from home. With more people acknowledging the … Continue reading Trust and Work From Home: The New Normal [Infographic] →

Can We Trust View-Through Conversions? An Experiment Reveals!

Negotiation Skills

Kristen McCormick October 18, 2021 Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to … Continue reading Can We Trust View-Through Conversions? An Experiment Reveals! →

Why marketers need to build customer trust

Customer Retention

Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust →