Strong customer relationships are built through consistent actions, shared goals, and a genuine commitment to customer success. By Scott Hornstein Published on May 7, 2026 Without your customer’s deep and abiding trust, a long-term relationship simply isn’t possible. It builds confidence in your technology’s ability to deliver. It’s trust in you, the people … Continue reading How to earn customer trust in the age of AI
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. By Constantine von Hoffman Published on May 1, 2026 AI is becoming a standard part of how people shop, but there is a clear limit to how far consumers are willing … Continue reading AI shopping hits a trust ceiling even as AI adoption rises
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. By Scott Gillum Published on May 1, 2026 I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference” in Durham, … Continue reading Why we trust AI when it makes things up
Yelp Survey Finds Most Use AI Search, Few Trust It by Laurie Sullivan , Staff Writer, April 14, 2026 AI search appears to have a trust problem. About 65% of Americans have used artificial intelligence (AI) search in the past six months, but only 15% trust it “a lot,” a recent study finds. Consumers are … Continue reading Yelp Survey Finds Most Use AI Search, Few Trust It
March 28, 2026 Should you trust AI to do your taxes? BY Emily Guy Birken No language on earth has ever produced the expression “as enjoyable as filing your taxes.” This annual chore is the pits. It’s slow, frustrating work that requires organization, math skills, and the ability to decipher meaning from the U.S. tax code. … Continue reading Should you trust AI to do your taxes?
March 21, 2026 If you don’t trust Big Tech with your data, this is the chatbot for you BY Michael Grothaus Sure, when chatbots aren’t outright hallucinating, they can be helpful tools for gathering information, generating ideas, and completing tasks. But some of the biggest players in the AI chatbot space—including OpenAI, Google, and Meta—aren’t exactly … Continue reading If you don’t trust Big Tech with your data, this is the chatbot for you
March 16, 2026 Is there anyone middle managers can trust? BY Farah Harris A middle manager sits in a 1:1 with their boss. They nod along to strategic priorities they already know are unrealistic. The deadlines don’t match the staffing plan. The “new initiative” competes with the last “top priority.” The team is already stretched thin. … Continue reading Is there anyone middle managers can trust?
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. By Constantine von Hoffman March 13, 2026 AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers … Continue reading Most consumers use AI, but few fully trust it
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
