By Issie Lapowsky June 13, 2023 Salesforce CEO Marc Benioff scanned the crowd of corporate executives, journalists, and enthusiastic Salesforce fanboys sitting before him in a hotel ballroom in Manhattan on Monday and took an informal poll. “How many people here have already used ChatGPT? Raise your hands,” he asked the group, which had … Continue reading Marc Benioff makes a pitch for generative AI you can trust
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
By Shalene Gupta March 28, 2023 Inflation is at an all-time high, and inequality has been steadily climbing since the 1980s and doesn’t look like it’s going to come back down anytime soon. Given this climate, it’s hard to imagine that trust in companies is flourishing. It’s not, according to PwC, which surveyed 500 … Continue reading There’s a trust gap between business leaders, employees, and consumers. This is why
By KC Ifeanyi February 04, 2023 There doesn’t seem to be a time in recent memory when the Grammy Awards haven’t been clouded in some kind of controversy. This year, in the run-up to music’s biggest night, Drake doubled down on his longstanding beef with the Recording Academy by not submitting his album Honestly, … Continue reading How the CEO of the Grammy Awards plans to win back the music industry’s trust
By Justin Patton January 07, 2023 Most executive teams engage in annual strategic planning sessions focused on improving their business the following year, but trust is rarely on the agenda. It’s a shame, because in many cases, the key to success lies not in creating an entirely new strategy, but in dismantling barriers to … Continue reading 5 barriers to break in order to build trust between coworkers
How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data
The way to break marketing’s “privacy paradox” is to lead with first-party data transparency. Josh Perlstein on July 15, 2022 at 12:13 pm Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust … Continue reading Guarantee trust by handing privacy power back to the consumer
What Are the Best Ways for a New Startup to Build Trust? Timothy Carter / 20 Jun 2022 If you want your startup to be successful, especially in the long term, you need to find a way to build trust. Hopefully, you operate your business so ethically and transparently that trust will become natural … Continue reading What Are the Best Ways for a New Startup to Build Trust?
