Blaise LuceyMarch 10, 2015 On average, how many banner ads do you see a month? Or a day? What about sponsored search results or emails from brands? If you’re like most people, you probably don’t know. Worse, you probably can’t even remember them. Digital marketing is broken. Marketers keep pushing the same messages through the … Continue reading Digital Marketing + Customers = Trust Issues [Infographic]
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
Gal BorensteinFebruary 26, 2015 Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, … Continue reading Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand
Shawn RubelFebruary 12, 2015 One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating … Continue reading Ways to Build Trust with Good Web Design
Jay GronlundJanuary 16, 2015 The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. … Continue reading Why Transparency is Essential for Building Corporate Brand Trust
By Frank Paterno, Published November 14, 2014 In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers have come to rely on content to engage customers and prospects, establishing a brand trust that is vital to … Continue reading How Content Marketing Can Establish the Brand Trust You Seek
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you … Continue reading Is There a Recipe for Creating Trust?
Every business, no matter how big or small, should have an online presence, including social media accounts, according to Westpac’s general manager of small business Julie Rynski. Newly-released research from the bank shows that just 35 per cent of small business owners maintain a social media presence, and the majority of those are under the … Continue reading Why small business needs to get smart about social media
I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I’m Donald Duck. Translation: Don’t believe anyone who says they know everything about social media. Ever. Why? For the simple reason … Continue reading 4 Things Marketers May Not Know About Social Media Marketing
