Gleb Tsipursky — November 6, 2019 Follow @Gleb_Tsipursky True leaders at any level of the totem pole show their leadership primarily through emotional intelligence, knowing and managing their own emotions. After all, the only things we can control in life are our thoughts, feelings, and behaviors, and if we can manage those, we can lead … Continue reading What True Leaders Know About Emotional Intelligence
Terry Lammers — September 30, 2019 Having a professional business valuation can be eye-opening for both the buyer and the seller of a company. In some cases, a seller might have a magic number in mind of what the business is worth only to eat a big spoonful of humble pie when the true valuation … Continue reading Uncovering Your Company’s True Value With Normalized Financial Statements
5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution. But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign
Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance
Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization
Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Grace Kaye on December 10, 2018 at 12:07 pm In a world with a dizzying number of acronyms and abbreviations, you might be tempted to … Continue reading The true impact of conversion rate optimization and why it matters to you
Hannah Ouzer — July 24, 2018 — July 24, 2018 To run a successful agency, you need detailed insight into its finances. You need to know your most profitable projects, your best-paying clients, and a clear picture of your overheads. In this guide, we’ll show you how to understand your agency’s true profit. Do … Continue reading How to Zero-in On Your Agency’s True Profitability
Virginia Franco — February 6, 2018 Follow @VAFrancoResumes — February 6, 2018 As a career storyteller and executive resume writer, my favorite part of the resume consultation is hearing the fascinating journeys of others. I got the opportunity to hear the story of Drew, a 3X successful career changer who’s career path has included moves … Continue reading The True Story of a Successful 3X Career Changer
Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans
