When building your online presence, it’s critical that your brand image is consistent across all platforms.
When customers search for you online, they’ll refer to your brand colors, logo, and other elements to identify you and your content.
Social media platforms are powerful funnels that send people to your website. In this post, we’ll take a look at Pinterest in particular and how you can brand yourself on it to boost engagement.
Pinterest, like other social media networks, is a visual platform. But it also functions differently from Instagram, Facebook, or any other tool.
Add a profile picture
Adding a good profile picture to your Pinterest account is quite an obvious step to take. However, it’s easy to underestimate how important it is to leverage each available feature you have.
Your Pinterest profile picture is the first thing a person sees. It can tell them who you are and whether they should explore your account in just a second.
Make sure that you use the same picture on all your social media, including Pinterest. And you also have to make the choice between using your brand’s logo or your headshot, especially if you’re building your personal brand.
Leverage your username and display name
When creating your account, you have to enter a username. It’s important to choose this correctly as your username also becomes part of the URL where your profile is found.
You want to use your brand name as the username so that this adds a powerful signal to search engines that the account is related to your business.
Your display name is what people see when they are on your Pinterest page. Here, you have more flexibility and can choose to enter your brand name, personal name, and add a few keywords too. Adding relevant keywords will help Pinterest find your page as a good result when people are looking for content related to your keywords.
- The name WPBeginner appears in the URL and Display Name area. Note the keywords added in the Display Name and Bio section
Optimize your bio
Pinterest acts just like a search engine. It uses your audience’s inputs and brings up relevant Pins that people are interested in.
Your ‘bio’ or the about section of your profile is a place where you can add details about your business.
Create a brief statement that describes what your business and Pinterest profile is about. It’s an opportunity to use keywords and phrases that people might look for without making your content sound forced.
Add a profile cover
Adding a profile cover for your account is possible only if you have a business account. There are more marketing options available to you when you switch to a business profile.
- You get detailed analytics reports that can help you use content to create the most impact
- Convert your Pins into ads. This makes it easier to promote products and sell goods right from your Pinterest content
- Use different visual formats like Carousels, Collections, and Videos to make your content more attractive
A profile cover for your business account gives you one more way to reinforce your brand image. It distinguishes your business profile from individual profiles, encouraging users to explore your official content.
- A customized profile cover you can add to your business profile
Create relevant boards
The main content of a Pinterest profile is the Pins that are created or saved. These are vertical images with a brief description below them that your audience can save for later reference.
Your users can also click on the images and buttons below to go to your website.
To organize your Pins, Pinterest allows you to create boards. Think of notice boards you might have had in school or in your office where notices were stuck. On Pinterest, each board will contain images or Pins that you’ve created or saved.
This gives you a great way to organize your images based on themes or categories. Doing this makes it easy for people to find your content. It’s also more likely that Pinterest will pull your content when you organize and label your Pins and Boards appropriately.
- Along with boards, you can now organize content within boards by using Sections
The key is to offer value to your users by building your content in a thoughtful way. People use Pinterest for inspiration and to easily save information. The difference between Pinterest and other platforms is that your content can be evergreen.
When you post something on Facebook, there’s only a short timespan before it stops being interesting and people move on to other content. But Pinterest images will show up as a result over and over again as long as it is relevant. So creating images and Pins that help people and are relevant to their needs will make your content stand out more.
Use consistent design aesthetics
It’s important to optimize your images and video content to look good on Pinterest. Usually, your images and videos automatically get optimized to fit into Pinterest’s interface. However, if you’re adding a blog post to your Pinterest profile, you’ll need to check that your banner image gets sized correctly for Pinterest.
It’s a good idea to use a plugin like Shared Counts that lets you add a featured image to your blog just for Pinterest. So that when you or your audience shares your post via Pinterest, you get the option to choose the featured image that’s specifically Pinterest-friendly.
Also, make sure that you use the same (or similar) colors, graphics, fonts, and other graphic design elements for your Pins. Having a cohesive design scheme for your Pinterest profile makes your content more interesting and helps people recognize your brand easily.
Branding on Pinterest is all about making use of the sections and elements you have available to you on the platform.
Since Pinterest is an image-heavy network that focuses on information people can collect, it’s critical that you add Pins that are evergreen.
Focus on understanding what your audience is looking for and by adding images and content that fulfills their needs, your Pins will show up more and help your brand grow online.